Content Marketing

More from Akshatha Kamath

Content Means Business: Align Your Content Strategy With Business Goals

Akshatha Kamath
September 1, 2021
Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

The Case for a Content Marketing Stack in 2021

If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

Akshatha Kamath
July 23, 2020
Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis to create content that helps your brand... read more →

Marketing Confessions: A Virtual Mix and Mingle

Rachel Bontempi
July 8, 2020
Content Marketing, Digital Marketing, eventbrite, Events, Networking, Professional Development, Webinars
Content Marketing, Digital Advertising, digital marketing, SEO

Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

Akshatha Kamath
April 20, 2020
Content Marketing, Digital Marketing, The New Normal
Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

Susan Glenn
November 15, 2019
Content Marketing, Digital Marketing, Education, Events
customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →