Content Marketing

More from Akshatha Kamath


16 Content Marketing Tools to Have in Your Back-Pocket


16 Content Marketing Tools to Have in Your Back-Pocket
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Marketing Confessions: A Virtual Mix and Mingle


Marketing Confessions
Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis


Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools


When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

9 Content Marketing Influencers to Follow in 2019


Influencer Marketing
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

5 Ways for Businesses to Cut Through the Content Clutter


Cutting Through the Content Clutter
In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →