How to Reach Your Customers While Protecting Their Privacy

October 3, 2018
Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Tool of the Week: Constant Contact

February 26, 2018
Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Online Marketing, Tool of the Week

It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →

Maintaining Brand Integrity with Social Consciousness

October 31, 2017
Advertising, Content Marketing, Insights, Professional Development, Programmatic Advertising

by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →

How Advertising is Evolving: From “In Your Face Ads” to Sponsored Experiences

May 24, 2016
Advertising, Content Marketing, Insights

By Leandro Margulis Today, people automatically tune out display advertising in mobile and digital solutions. And with all the ad blocker solutions available, there needs to be a better way for advertisers to interact with and reach users. We can learn a lot from the analog world and apply it... read more →

Content Marketing 101: Advanced Search Engine Optimization

May 10, 2016
Content Marketing, Education

In the Search Engine Marketing article of CM 101 we discussed a few methods of paid search engine marketing, all of which can be very useful, but today I would like to introduce a special type of search engine marketing, called search engine optimization (SEO). It can get a little... read more →