Content Marketing

More from Janette Roush


Elevate Your Marketing Game with a Robust Email and SMS Strategy


Developing ​marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →

Priorities and Tips for Content Marketing Success in 2023


A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s... read more →

The Connection Between Web Accessibility and Digital Marketing


Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix


There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth


In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →