More from Akshatha Kamath

15 Content Marketing Influencers to Follow in 2022 and Beyond

• Akshatha Kamath
• June 20, 2022
• Content Marketing, Influencer Marketing, Influencers

Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this area.... read more →

What Is a Search Engine Results Page, and How Can It Help Your Small Business?

• Beau Peters
• May 10, 2022
• Content Marketing, Digital Marketing, Online Marketing, SEO

Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →

Is a Career in Content Marketing the Right Choice For You?

• Akshatha Kamath
• January 25, 2022
• Content Marketing, Professional Development

Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career... read more →

Content Means Business: Align Your Content Strategy With Business Goals

• Akshatha Kamath
• September 1, 2021
• Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

• Laurie Weber
• April 7, 2021
• B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

The Case for a Content Marketing Stack in 2021

• Akshatha Kamath
• November 17, 2020
• Content Marketing, Insights

If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →

16 Content Marketing Tools to Have in Your Back-Pocket

• Akshatha Kamath
• July 23, 2020
• Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
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• airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

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