More from Beau Peters

The Connection Between Web Accessibility and Digital Marketing

• Beau Peters
• January 24, 2023
• Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

Healthy Ways to Achieve Organic Traffic Growth

• Beau Peters
• October 31, 2022
• Content Marketing, Customer Experience, Insights, Online Marketing, SEO, Website Optimization

The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →

How to Become A Content Marketing Leader Today

• Akshatha Kamath
• October 10, 2022
• Content Marketing, Influencers, Networking, Professional Development

Way back in 1895, John Deere launched their first printed customer newsletter, The Furrow. The magazine's goal was to tell stories that farmers enjoy reading and provide them with the knowledge they can apply in their operations. From this early example to today’s digital-first world, content marketing has evolved into... read more →

Why You Should Keep Accessibility In The Forefront Of Your Content Marketing

• Beau Peters
• July 1, 2022
• Content Marketing, Diversity

Content marketing is a must in anyone’s marketing strategy for various reasons. For instance, you can save money on marketing costs while growing your quality leads list. You also have an opportunity to build customer relationships unlike any other. But if you’re not prioritizing accessibility in your content marketing, you... read more →

15 Content Marketing Influencers to Follow in 2022 and Beyond

• Akshatha Kamath
• June 20, 2022
• Content Marketing, Influencer Marketing, Influencers

Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this area.... read more →

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