More from Stephanie Maassen Deason

Elevate Your Marketing Game with a Robust Email and SMS Strategy

• Stephanie Maassen Deason
• April 3, 2023
• Consumer Technology Marketing, Content Marketing, Digital Marketing

Developing ​marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →

Three Ways Brands Can Embrace Consumer Empathy

• Janice Cuban
• February 2, 2021
• Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

Master Digital Marketing with the 3 Vs: Voice, Video and Visual

• Christina Lee
• February 28, 2019
• Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Professional Development, Social Media
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• digital marketing, digital marketing best practices, digital marketing trends, video, visual, voice

Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →

AMA SF Leads the (R)Evolution

• admin
• October 29, 2018
• About AMASF, Consumer Technology Marketing, Events, Online Marketing, Professional Development

By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →

How to Reach Your Customers While Protecting Their Privacy

• admin
• October 3, 2018
• Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Tool of the Week: Constant Contact

• admin
• February 26, 2018
• Consumer Technology Marketing, Content Marketing, Getting Ahead, Insights, Online Marketing, Tool of the Week

It can be tedious to draft and design the right email messages for your audience, time them, and maintain correspondence throughout the customer relationship. Constant Contact, as its name implies, allows for appropriately timed communications alongside access to a variety of email templates and easy-to-use customization tools. You will be... read more →

Would You Swipe Right On This Brand? 7 Marketing Lessons From Dating Apps

• admin
• February 13, 2018
• Consumer Technology Marketing, Getting Ahead, Insights

“Pick me. Choose me. Love me.” Meredith Grey’s famous words from Grey’s Anatomy ring true for dating app users and marketers alike. While dating and marketing may seem like two completely different topics, marketers can actually learn a lot from dating app practices. After all, dating apps are based on personal branding... read more →

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