Author Archive for Janice Cuban

Janice Cuban is a freelance writer based in San Francisco. A veteran of Silicon Valley, Janice helps Fortune 500s, scrappy start-ups, and consultants transform ideas into unique messages, strengthen their brands, and increase customer wins. She also writes about consulting and marketing for online publications and is a guest speaker at industry groups. Janice is currently penning a memoir about her journey as a freelancer in Silicon Valley. Connect with her on Twitter or LinkedIn.

More from Janice Cuban

Local Non-Profit Spotlight | San Francisco-Marin Food Bank: Marketing Pains & Pivots in a Pandemic

Janice Cuban
June 21, 2021
Uncategorized

Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is... read more →

Three Ways Brands Can Embrace Consumer Empathy

Janice Cuban
February 2, 2021
Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

The Freelance Hustle for a Post-Covid Era

Janice Cuban
June 24, 2020
Career Growth, Freelancing, Getting Ahead, Remote Work, The New Normal
Freelancing, remote work, The New Normal

During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →

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