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More from Peter Farago

e.l.f Beauty, Netflix, PayPal earn top honors in AMA SF’s relaunched Excellence in Marketing Awards

Peter Farago
July 31, 2025
Awards, Brand, Marketing, Marketing Campaigns, Uncategorized
MARKETING

Whether selling lipgloss with a side of board diversity, promoting robots through fortune cookies, or putting Will Ferrell “Everywhere,” Bay Area marketers did not disappoint in last week’s Excellence in Marketing Awards from the American Marketing Association San Francisco. After a 15 year hiatus, the awards kicked off again with... read more →

Can Marketing Awards Support Brand Strategy?

You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →

Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

Omar Akhtar
July 7, 2021
Uncategorized

The biggest challenge for today’s content producers is to consistently produce personalized content at a large scale, and to credibly impact revenue. Put simply, businesses need to find a way to produce the right content for the right person at the right time and in the right channel. The way... read more →

Local Non-Profit Spotlight | San Francisco-Marin Food Bank: Marketing Pains & Pivots in a Pandemic

Janice Cuban
June 21, 2021
Uncategorized

Starting this quarter, we’ll be featuring a San Francisco Bay Area nonprofit that is making a big impact. We’re kicking it off with a timely organization, one whose mission has been a critical lifeline during the pandemic. The San Francisco-Marin Food Bank was founded in 1987 and its mission is... read more →

Content Marketing 101: The Role of Native Advertising

Eric Weidner
April 19, 2016
Content Marketing, Education, Professional Development, Uncategorized

Content marketing and native advertising have a tendency to be used interchangeably, but in doing so we are limiting ourselves, because native advertising is only one way to distribute content.

Hispanic and Multicultural Marketing Are an Imperative!

By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →

What You Might Not Know About Hispanic Marketing: A Conversation with Dr. Jake Beniflah

Lisa Sussman
June 16, 2015
Uncategorized
AMASF, blog, event, Hispanic, multicultura

By Lisa Sussman, Creative Marketing Consultant and Graphic Designer Everyone is all abuzz about the fact that Hispanics represent the largest growth segment in the United States today. But how do we effectively seize on the opportunities that exist? That’s the question that Dr. Jake Beniflah, Executive Director for the Center... read more →

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