By Darlene Crane, Principal, PCI Crane Consulting A stellar panel of Hispanic, multicultural marketing senior directors generated an animated discussion moderated by Dr. Jake Beniflah at the Omni Hotel on June 18th for the sfAMA Chapter. The Hispanic market is now an imperative inside companies and across the nation. The... read more →
More from Emma Hitzke
By Lisa Sussman, Creative Marketing Consultant and Graphic Designer Everyone is all abuzz about the fact that Hispanics represent the largest growth segment in the United States today. But how do we effectively seize on the opportunities that exist? That’s the question that Dr. Jake Beniflah, Executive Director for the Center... read more →
Cat Schmidt Marketing Manager at Specialty’s Café & Bakery. Specialty’s combines great tasting wholesome food, fresh baked goods and breads with its easy ordering and technology to fuel a business professional’s workday. Your top priority each day? Each day I work to find the best way to make our customers’ experiences the... read more →
Gabe DeRita Account Executive at Peek. Peek is the Open Table for tours and activities. Peek’s industry-leading tools power real-time online booking for tour operators around the world. Tell us about your marketing philosophy. I believe it’s our job to keep on top of the best tools and practices, help our... read more →
By Dayna Rothman In order for your content marketing to be a success, you need to ensure you have the right team by your side. These are the people who will create, curate, project manage, and distribute your content to the rest of your marketing department. You need to have... read more →
Head of Marketing, Human Performance Optimization Team, at ZS Associates ZS Associates is a global leader in sales and marketing consulting, outsourcing, technology and software. Favorite part of the job? I love designing a business around problems worth solving for people. Nothing beats the feeling of flow and meaning from... read more →
Rebranding can be tricky, especially if your business is established and has a history. Rebranding means overhauling your company’s goals, message, and culture — not just its logo. We thought we’d share some tips that can help ensure a successful rebranding effort. Before you rename, rethink, or redesign, take a... read more →