Blog

Career Positioning in the Strangest Job Market We’ve Ever Seen

Rinita Datta
September 22, 2026
Career Growth, Podcast

Kate Sargent once managed 300 people across retail stores and was told she lacked the skills for an entry-level corporate job. The problem was never her experience; it was her language. Field retail, corporate retail, and the executive suite each speak a different dialect, and no amount of competence survives... read more →

The Marketing Playbook Is Dead. The Job Is the Playbook Now

Rinita Datta
September 12, 2026
AI, Marketing, Podcast

Peter Farago has rewritten his company's website five times in one year. Not refreshed, not tweaked: rewritten, because the positioning kept evolving, because the category kept moving, and because roughly 25 new competitors appeared in his corner of the AI developer-tool market in the same stretch. That pace would have... read more →

The Bay Area’s community-driven marketing lesson, in coffee

Rinita Datta
September 10, 2026
Bay Area, Community

Before 2022, the Bay Area had zero Yemeni coffee shops. Today it has more than 20, according to KQED's reporting on the trend, with brands like Delah, Sana'a, Qamaria, and Heyma pushing into Silicon Valley and the East Bay. None of them ran a traditional ad campaign to get there.... read more →

GEO, Dark Funnel, Prompt Slop: An AI Marketing Fluency Check

Rinita Datta
September 8, 2026
AI, Marketing, Podcast

A marketing executive with a Wharton MBA and decades of Silicon Valley experience sat for a live quiz on sixteen AI marketing terms and scored 79 out of 99. That B-minus should comfort and alarm you in equal measure. If a practitioner this deep in the tools misses answers, the... read more →

Announcing the 2026 AMA SF Excellence in Marketing Awards Finalists

Rinita Datta
September 5, 2026
Awards, Bay Area

You might not be launching a Hollywood blockbuster, but as marketers, we're all chasing attention, credibility, and momentum. Awards aren't just about the feel-good prestige; they offer shorthand proof that what you did actually worked, and that respected peers took notice. Today we get to hand that proof to a... read more →

Marketing First Principles: What a Classroom Reminded Me

Marketing professionals spend much of their careers developing campaigns, analyzing performance metrics, and adapting to an ever-changing landscape of platforms and technologies. Rarely do we have the opportunity to pause and reflect on the principles that truly underpin our work. Ironically, it wasn't a strategy meeting or a boardroom discussion... read more →

What AI can’t replace on a marketing team and what should you outsource to AI

Rinita Datta
July 3, 2026
AI, Marketing

A marketing head sits down to plan next year's budget and hits the same fork every operator hits. Hire the work in-house, or rent it from an agency. This year a third option crashed the meeting, and its name is AI. That fork is what Steve and Peter took apart... read more →

Upcoming events

object(Tribe\Utils\Date_I18n_Immutable)#20957 (3) {
  ["date"]=>
  string(26) "2026-10-08 18:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

object(Tribe\Utils\Date_I18n_Immutable)#20960 (3) {
  ["date"]=>
  string(26) "2026-10-08 18:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Oct 8

6:00 pm - 8:30 pm PDT

From Possibility to Practice: Marketing in the AI Era – #SFTechWeek

object(Tribe\Utils\Date_I18n_Immutable)#20926 (3) {
  ["date"]=>
  string(26) "2026-11-12 18:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

object(Tribe\Utils\Date_I18n_Immutable)#20929 (3) {
  ["date"]=>
  string(26) "2026-11-12 18:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Nov 12

6:00 pm - 9:00 pm PST

AMA SF Holiday Party

object(Tribe\Utils\Date_I18n_Immutable)#20990 (3) {
  ["date"]=>
  string(26) "2027-01-11 16:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

object(Tribe\Utils\Date_I18n_Immutable)#20987 (3) {
  ["date"]=>
  string(26) "2027-01-11 16:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jan 11

4:00 pm - 5:00 pm PST

Blog

Career Positioning in the Strangest Job Market We’ve Ever Seen

The Marketing Playbook Is Dead. The Job Is the Playbook Now

The Bay Area’s community-driven marketing lesson, in coffee

GEO, Dark Funnel, Prompt Slop: An AI Marketing Fluency Check

Announcing the 2026 AMA SF Excellence in Marketing Awards Finalists

Marketing First Principles: What a Classroom Reminded Me

What AI can’t replace on a marketing team and what should you outsource to AI

Upcoming events

From Possibility to Practice: Marketing in the AI Era – #SFTechWeek

AMA SF Holiday Party

B2B Marketing Thought Leadership Panel

Our Annual Partners

Blog

Upcoming events

List of events in Photo View