Celebrating Excellence & A Look Forward to 2021 – a Letter from the Chapter President

Gene Filipi
December 16, 2020
About AMASF, AMASF Members, Professional Development

Message from the President: As this year closes, 2021 offers a new beginning and hopefully a gradual return to normalcy. Even in this challenging year, it’s been wonderful to see our community stay active and engaged through our virtual channels and events. Recently, we were excited to learn, our chapter... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

Eric Weidner
November 30, 2020
Brand, Customer Experience, Insights, Webinars
brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Case for a Content Marketing Stack in 2021

If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →

Career Toolbox: Your Marketing Job Search Must-Haves for a Virtual World

admin
November 3, 2020
Digital Transformation, Professional Development, The New Normal

Keeping your resume updated and your interview skills sharp are essential. In a pandemic world of layoffs and uncertainty, it’s more critical than ever to be prepared. For a recent virtual event, we partnered with Creative Circle, one of the industry’s most successful recruiting firms, to offer timely guidance on... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

Eric Weidner
October 14, 2020
Brand, The New Normal, Webinars
diversity and inclusion, The New Normal, TRENDS

Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. > Webinar recording link The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to... read more →

Is Corporate America Ready for a Multicultural America?

Dr. Jake Beniflah
September 30, 2020
Education

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. I’ll... read more →

Lunch and Learn – Watch The Careers Toolbox Discussion

admin
September 25, 2020
Career Growth

Click here to see the recording of Career Toolbox: Tips & tools for a successful job search in a virtual world. You will learn from top career development and recruitment professionals, who will shared their tips and strategies for: Planning your next career move Conducting a successful job search Standing out... read more →

Blog

Celebrating Excellence & A Look Forward to 2021 – a Letter from the Chapter President

Watch: Consumer Insights in our New Normal (Webinar Recording)

The Case for a Content Marketing Stack in 2021

Career Toolbox: Your Marketing Job Search Must-Haves for a Virtual World

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

Is Corporate America Ready for a Multicultural America?

Lunch and Learn – Watch The Careers Toolbox Discussion

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