Blog

When Nobody Cares: The New Rules of PR and Attention

Rinita Datta
December 30, 2025
Podcast, PR

For most marketers, failure rarely comes from a lack of effort, intelligence, or creativity. More often, it comes from a far more uncomfortable reality: nobody is paying attention. In Episode 8 of Misadventures in Marketing, titled “When Nobody Cares,” hosts Steve Haney and Peter Farago confront this reality head-on. Rather than... read more →

AMA SF 2025: A Year of Connection, Learning, and Community Growth

As we close the book on 2025, we're reflecting on an incredible year of events that brought together marketing professionals across the San Francisco Bay Area. From intimate networking socials to large-scale award celebrations, AMA SF continued its mission to foster professional learning and career advancement while building a stronger... read more →

The New Reality: Content Has Never Been Easier—Or Harder

In Episode 7 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive deep into one of the biggest tensions in marketing today: AI has made content creation cheap, fast, and endlessly scalable—yet capturing attention has never been more difficult. As Peter puts it, “Content is so cheap to... read more →

Board Tales: How CMOs Win the Room When Every Second Counts

In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack one of the most misunderstood—and often mishandled—responsibilities for marketing leaders: how to show up in a board meeting. CMOs typically get a few minutes to convey progress, surface risks, and signal alignment across the entire GTM... read more →

Mind the Gap: Why So Many Leads Die Between MQL and SQL

In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →

GTM Strategy in the AI Era: Plan, Punch, Pivot

Rinita Datta
November 11, 2025
AI, Marketing, Podcast

In Season 2, Episode 4 of the Misadventures in Marketing podcast, hosts Peter Farago and Steve Haney dive headfirst into the chaos that ensues when a meticulously crafted GTM plan gets absolutely obliterated by reality. Or as Mike Tyson famously put it, "Everyone has a plan until they get punched... read more →

Event Recap: Advanced AI Workflows for Marketers

Rinita Datta
November 8, 2025
AI, Events

AI is creating opportunities for marketers to succeed on the job in new ways. Recently, the AMA San Francisco Chapter partnered with Steven Fraga of Prompt Yes! to host “The AI Edge,” a hands-on workshop that showed how marketers can use AI to effectively to drive creative and strategic impact.... read more →

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