Our articles and reviews keep you up to date on the latest marketing news and trends.

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

Susan Glenn
November 15, 2019
Content Marketing, Digital Marketing, Education, Events
customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital

Christina Lee
October 14, 2019
Digital Marketing, Education, Getting Ahead, Online Marketing
digital marketing, on the job training, traditional marketing

Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

Susan Glenn
September 26, 2019
Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

California’s New Privacy Regulations: What Marketers Need to Know Now

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape

Shruti Shah
September 16, 2019
Events, Insights, Market Research, Networking
market research, purchase intent, understanding your customer

At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale

Vijay Mandeep
August 28, 2019
Digital Marketing, Growth Marketing, Online Marketing, Voice
Google Assistant, v-commerce, voice, Voice Apps, voice commerce, Voice Shopping

Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

9 Content Marketing Influencers to Follow in 2019

Akshatha Kamath
August 12, 2019
Content Marketing, Influencer Marketing
Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

Tips on Creating the Most Engaging Content for Your Audience

Emily Banks
July 30, 2019
Content Marketing
content creation, Content Marketing, engaging content

The competition for your audience’s attention is fierce. From advertisements to social media comments to blog posts, we are bombarded with a variety of content every day. In fact, more than three million blog posts and 380 million tweets are published daily. When coming up with content ideas, consider your... read more →

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