Nov 14

6 Tips for Creating Compelling Landing Pages

November 14, 2018
Online Marketing

Have you ever clicked on an online advertisement to learn more about how their product or service can help you, only to find the content on the landing page was misaligned from what was originally advertised, or to have the content be so cluttered and unorganized that you didn’t even... read more →

Oct 29

AMA SF Leads the (R)Evolution

October 29, 2018
About AMASF, Consumer Technology Marketing, Events, Online Marketing, Professional Development

By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →

Oct 08

What to look for When Engaging a Digital Marketing Agency

October 8, 2018
Business Development, Getting Ahead, Insights, Professional Development, Work Relationships

Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →

Oct 03

How to Reach Your Customers While Protecting Their Privacy

October 3, 2018
Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Oct 03

Expanding Our Reach into the East Bay

October 3, 2018
About AMASF, Business Development

We could not imagine a better way to announce our entry into the Oakland market than hosting a late-summer networking party on the rooftop deck of The Overlook Lounge. Marketers had a blast making new connections and watching the sun set slowly over Lake Merritt on the second to last... read more →

Sep 03

Lead Generation in 2019 & Beyond

September 3, 2018
Getting Ahead, Online Marketing

Unique Lead Generation Tips for Non-Sales Pages Visitors often do not make a purchase the first time they land on a website. This is nothing new. Websites must be built in a way that guides potential customers through the sales funnel, wherever they start on it. Many websites miss crucial... read more →

Jul 23

We don’t look a day over 60

July 23, 2018
About AMASF, Networking

As we enter a new board year of the AMA SF, I'd like to take a moment to thank everyone that came out to celebrate with us at our “AMA SF Enters Its 80s” kickoff event, my first event as chapter president. Technically, our chapter is in its 81st year…but... read more →