Blog

The Connection Between Web Accessibility and Digital Marketing

Beau Peters
January 24, 2023
Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Stephanie Maassen Deason
January 10, 2023
Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Letter from the President: 2022 Year-End

Gerardo Garcia-Jurado
December 20, 2022
About AMASF, AMASF Members, Business Development, Work Relationships

Dear AMA SF community, As we reflect on the past year, I want to take a moment to update you on the achievements and challenges of our chapter. First, I want to acknowledge the number of in-person events was less than we had hoped for. As the Bay Area began... read more →

Building Your Small Business Through Effective Marketing Campaigns

Beau Peters
December 6, 2022
Digital Marketing, KPIs, Marketing Campaigns, Online Marketing, Small Business

Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

Johanna Behm
November 7, 2022
Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

Healthy Ways to Achieve Organic Traffic Growth

Beau Peters
October 31, 2022
Content Marketing, Customer Experience, Insights, Online Marketing, SEO, Website Optimization

The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →

How to Become A Content Marketing Leader Today

Akshatha Kamath
October 10, 2022
Content Marketing, Influencers, Networking, Professional Development

Way back in 1895, John Deere launched their first printed customer newsletter, The Furrow. The magazine's goal was to tell stories that farmers enjoy reading and provide them with the knowledge they can apply in their operations. From this early example to today’s digital-first world, content marketing has evolved into... read more →

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