Blog

Generative engine optimization: what GEO and AEO require

Rinita Datta
June 22, 2026
AI, SEO

In May 2026, Ahrefs analyzed 137,000 domains and found something brutal. 97% of llms.txt files got zero requests from AI retrieval bots. The bots that did show up were mostly SEO audit tools and generic crawlers. Not PerplexityBot, OAI-SearchBot or Claude-SearchBot. Those three combined accounted for 1.1% of requests. Vendor... read more →

Fostering a beautiful friendship between sales and marketing

It's the last week of the quarter, and the number is short. You can feel the gravity bending the whole company toward the sales team - the desperate CEO, the VP of sales who suddenly gets whatever he asks for, the budget line that was supposed to fund next year's... read more →

The Artist Is the Planet: Marketing When Distribution Is Free

Manoj Gunti
June 7, 2026
Marketing, Podcast

There was a time when the most important thing in music marketing was a piece of cardboard. Getting your artist's CD onto the end cap at the front of the store - and keeping a rival rep from quietly sliding it to the back - could decide a release. Then... read more →

Build AI-Ready Launch Strategies Without Losing the Human Touch

Ipsita Bhattacharya
May 23, 2026
AI, Consumer Empathy, Launch, Product Marketing

Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →

Pitch Deck Storytelling: Your Slides Are Footnotes

Rinita Datta
May 15, 2026
B2B, Branding, Podcast

On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →

When Community Becomes Catalyst: PACE at the AMA SF Hackathon

There are defining moments in an organization’s journey when external collaboration does more than support the mission—it accelerates it. For Pacific Autism Center for Education (PACE), participation in the AMA San Francisco Marketing Hackathon this April marked one of those moments. The hackathon brought together purpose-driven nonprofits and skilled marketing... read more →

The New CMO Playbook: A Guide To The First 90 Days

Landing the CMO title in Silicon Valley isn’t the finish line—it's the start of a high-speed pursuit where your tenure is the prize. With the average marketing leader lasting a brutal two and a half years, you might feel less like a strategic leader and more like an energy vampire... read more →

Upcoming events

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Jun 25

June 2 - August 6

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

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Jun 25

June 8 - June 29

Transform Your Marketing with AI: Hands-On Workshop Series

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Jun 25

4:00 pm - 9:00 pm PDT

AMA SF & sfBIG Summer Social: World Cup Watch Party

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Jun 30

12:00 pm - 1:00 pm CDT

How to Drive AI Visibility with Press Releases and Earned Media

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Jul 29

5:00 pm - 8:00 pm PDT

AMA SF Summer Social @South Bay – Location TBA

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Aug 28

5:00 pm - 8:00 pm PDT

Blog

Generative engine optimization: what GEO and AEO require

Fostering a beautiful friendship between sales and marketing

The Artist Is the Planet: Marketing When Distribution Is Free

Build AI-Ready Launch Strategies Without Losing the Human Touch

Pitch Deck Storytelling: Your Slides Are Footnotes

When Community Becomes Catalyst: PACE at the AMA SF Hackathon

The New CMO Playbook: A Guide To The First 90 Days

Upcoming events

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Transform Your Marketing with AI: Hands-On Workshop Series

AMA SF & sfBIG Summer Social: World Cup Watch Party

How to Drive AI Visibility with Press Releases and Earned Media

AMA SF Summer Social @South Bay – Location TBA

AMA SF Summer Social @San Francisco – Location TBA

Our Annual Partners

Blog

Upcoming events

List of events in Photo View