Learn from marketing and advertising pros who are engaging and persuading diverse audiences. Our March webinar included a panel of marketing and advertising visionaries who showed how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. They discussed how companies... read more →
A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s... read more →
How to be skillfully inclusive in the age of diversity Note: The author is Vice President of Diversity, Equity, and Inclusion for AMA San Francisco. The chapter will be exploring DEI-related issues via blogs, social media posts, and events in the coming months. ------------------------------------------------------ We see ourselves everywhere we look. In the news,... read more →
ICYMI, catch Michelle Excell, Moderator and Chief Strategist from the Antipodean, along with our esteemed panelists: Jessica Berger, VP Innovation, Publicis Media, Vanessa Scanlan, VP, Executive Producer, Deutsch LA, and Danny Paul, Executive Creative Director, The Electric Factory, in the second installment of our “Explore the Metaverse” series. Hear more... read more →
Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →
There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →
