Blog

Alzheimer’s Association Shows How Volunteers Can Drive Marketing Impact

• Drue Banta
• September 14, 2022
• Community partner spotlight, Diversity, Social issues, Volunteer Spotlight

Any nonprofit organization knows the strategic importance of volunteers in delivering programs to clients, helping fundraise, and providing administrative support. Here at the Alzheimer’s Association, our volunteers are also the “secret sauce” in our marketing efforts, including our brand. Our history The Alzheimer’s Association was founded in 1980 by a... read more →

Marketing In the Metaverse: What to Expect and How to Prepare

• Madeleine Crichton
• August 24, 2022
• Digital Marketing, Digital Transformation

The world of digital marketing can be chaotic and exciting. Changes in technology create daily opportunities for brands in every industry, and you don’t have to know too much about TikTok, Instagram, or other social media apps to understand their impact. With more users swapping in-store visits for the comforts... read more →

President’s Letter

• Gerardo Garcia-Jurado
• July 25, 2022
• About AMASF, AMASF Members, Professional Development

Dear AMA SF community, As the AMA SF chapter enters its new fiscal year and I begin my second term as Chapter President, I’ve been reflecting on the year just completed – both the challenges and the achievements of AMA SF. Our theme for 2021-22 was Reactivate-Reconnect. Our efforts aimed... read more →

Why You Should Keep Accessibility In The Forefront Of Your Content Marketing

• Beau Peters
• July 1, 2022
• Content Marketing, Diversity

Content marketing is a must in anyone’s marketing strategy for various reasons. For instance, you can save money on marketing costs while growing your quality leads list. You also have an opportunity to build customer relationships unlike any other. But if you’re not prioritizing accessibility in your content marketing, you... read more →

15 Content Marketing Influencers to Follow in 2022 and Beyond

• Akshatha Kamath
• June 20, 2022
• Content Marketing, Influencer Marketing, Influencers

Content marketing is at the heart of most organizations today. According to a 2022 study by Semrush, 47% of marketers say that their organizations are extremely committed to this tactic. Companies continue to look at content more strategically and are willing to invest more time and dollars in this area.... read more →

What Is a Search Engine Results Page, and How Can It Help Your Small Business?

• Beau Peters
• May 10, 2022
• Content Marketing, Digital Marketing, Online Marketing, SEO

Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →

Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

• admin
• April 12, 2022
• Branding, Customer Experience

Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →

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