Author Archive for Peter Farago

Peter leads marketing and growth for Silicon Valley startups. His work has contributed to acquisitions including Flurry (Yahoo), Acompli (Microsoft), and Digital Chocolate (Ubisoft). He is the VP of Marketing at RunLLM, which created the world’s first AI Support Engineer. Founded by professors and PhDs from UC Berkeley, RunLLM is funded by Redpoint Ventures.

Peter has managed top brands such as The Sims at Electronic Arts and held executive leadership roles at Yahoo, including leading growth and monetization for all Yahoo Media properties and as GM of Flurry Analytics, where he helped increase revenue from $300 million to $500 million.

Peter holds a BS in Marketing and Finance from UC Berkeley’s Haas School of Business and an MBA from The Wharton School at the University of Pennsylvania.

More from Peter Farago

Marketing Acronym Hell: Welcome to the Funnel

If you've ever been stuck in a meeting where someone says, “We're waiting on the MQLs to hit our MAP before triggering the TOFU nurture for the SDR handoff,” you're probably deep in marketing acronym territory—and this one’s for you. In Episode 11 of the Misadventures in Marketing podcast, hosts Peter... read more →

Can Marketing Awards Support Brand Strategy?

You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →

Reference Customers Are a B2B Marketing Must

Reference Customer Collecdtion

Reference customers are the most valued asset in B2B marketing, trusted by other customers and prized by Sales teams. We all know that marketers love telling stories—but there's one that's always better when someone else tells it: your customer's success story. In this week's episode of Misadventures in Marketing, hosts... read more →

Creating Extraordinary Sustainable Events: A Roadmap to Net Zero

How to create sustainable events.

Sustainability is no longer just a buzzword in the event industry. As the demand for eco-friendly practices grows, it’s reshaping the way organizations approach event planning. From reducing carbon footprints to aligning with corporate social responsibility (CSR) goals, sustainability is becoming a critical factor in delivering impactful experiences. But what does... read more →

Marketing Metrics Love-Hate Relationship

Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →

Product-Led. What Now?

Peter Farago
April 9, 2025
Growth Marketing, Podcast, Startup Marketing

Product-Led Growth Customer Journey

If you’ve heard the term “product-led growth” and wondered what it means, you’re not alone. It’s one of those phrases that sounds like Silicon Valley speak, but is a desirable way companies can grow rapidly, especially in tech. This week on Misadventures in Marketing, AMA SF’s new podcast, hosts Peter and... read more →

AI & Marketing: Top Panel Lessons

Peter Farago
October 27, 2024
AI, Events, Marketing

The sold-out "Humans in the Loop" panel in San Francisco brought marketing and AI experts together for an engaging discussion on AI's role in the industry. With a mix of insightful commentary and lighthearted moments, moderator Melinda Byerley led a dynamic discussion featuring Anya Cheng, Monifa Porter, and Natalie Lambert.... read more →

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