Reference customers are the most valued asset in B2B marketing, trusted by other customers and prized by Sales teams. We all know that marketers love telling stories—but there's one that's always better when someone else tells it: your customer's success story. In this week's episode of Misadventures in Marketing, hosts... read more →
More from Peter Farago
Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →
By Gurcharan Wadhwa The recent two-day Incite Summit brought together CMO and marketing experts to debate the future of Marketing. It was a great opportunity to get, here in San Francisco, some insight directly from companies like Yahoo!, SAP, Activision, U-Haul, Safeway, T-Mobile, Facebook, Groupon, HP, Kidzania, Ask.com, The Cheezburger Network,... read more →
The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology. So how can job seekers stay relevant? Knowing what’s hot and what is currently... read more →
Written By: Nicole Moreno As a nonprofit professional and someone who believes everyone should donate to their favorite cause, I was excited when our SFAMA VP of MarComm suggested I interview the people at Bright Funds. I researched the company beforehand and was quite impressed. Here was a company that... read more →