AMASF AMASF
  • About Us
    • 2021 - 2022 Board of Directors
    • 2020 - 2021 Board of Directors
    • Media Kit
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us
AMASF AMASF
  • About Us
    • 2021 - 2022 Board of Directors
    • 2020 - 2021 Board of Directors
    • Media Kit
  • Events
    • All Upcoming Events
    • AMA SF Events
    • AMA Events
    • AMA NW Alliance Events
      • Alaska
      • British Columbia
      • Colorado
      • Portland
      • Puget Sound (Seattle)
      • Sacramento
    • Partner Events
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • About Volunteering
    • Open Positions
  • Become a Sponsor
    • Sponsorship
    • Current Sponsors
  • Careers
  • Blog
  • Contact Us

Sponsor Spotlight: Mondo – Career Tips for Staying Relevant in the Digital Era

  • Emma Hitzke
  • June 23, 2014
  • Uncategorized
  • |
  • AMASF, career, Hiring, MARKETING, Mondo, sponsor, SPOTLIGHT

The world of marketing is undergoing a revolution. With 50% of new marketing hires expected to have a technical background by 2015, the hiring landscape for digital marketing professionals is shifting with each emerging trend and technology.

So how can job seekers stay relevant? Knowing what’s hot and what is currently challenging senior marketing executives is half the battle.

Mondo logoTrends Driving the Market

Traditional marketing is long gone. Technology has given marketing a makeover increasing the importance of data and forcing marketing executives to prove their worth with real time numbers, insight, and analytics.

Data intensive technologies are being adopted and used at increasing rates with marketing professionals looking to capture, store, manage, and transfer large data sets and spit this information out in a user-friendly manner.

Giving meaning to the collected data is marketing automation. These platforms are used to capture information catering directly to the habits and preferences of customers based on prior interactions. Tailored messaging and targeted campaigns allow marketers to reach customers how and when they are most receptive.

The implementation and execution of these trends has created increased demand for the following positions:

  • Cross-platform Engineer

Today, technical talent is expected to do more across multiple platforms with hiring managers looking for a well-rounded resource that can perform in a hybrid role.

Writing code, designing the look and feel of the platform, as well as considering the overall end-user experience across web, mobile, and tablet channels is key.  Employers are looking for a one-stop shop employee that can carry out a project from soup to nuts over multiple channels from both a strategic and tactical standpoint.

  • Big Data Resources

Architects, implementation managers, and engineers specializing in big data are what give life to the platform. Having an individual or a team in place to handle, interpret, and utilize the data is vital.

We are seeing an epidemic of companies implementing big data technologies and tools without a team in place to support the initiative.  This leaves the team with an influx of information but no way to use it to gain insight and influence business decisions.

Similar to cross-platform engineers, big data resources need to be both tactical and strategic. Knowing the inner workings of the platform as well as the overall vision for the data- how it will be analyzed, implemented, and utilized; are what companies seek in today’s candidates.

  • Marketing Automation Resources

Director of Marketing Technology, Marketing Automation Analyst, and Marketing Data Analyst are all resources dedicated specifically to running and optimizing marketing automation platforms-capturing customer habits, segmenting, and tailoring communication to reach customers in the most effective manner.

These resources have both creative and process oriented minds often producing written content in the form of emails, blogs, and offers as well as setting up the segmentation filters and the automation component of the process.

So how do job seekers adapt to these changes and stay relevant to hiring managers?

  1. Know the trends and understand the demands that marketing executives are facing today.
  2. Become the key to their problem and the support that they have been looking for.
  3. Often times this will require building out your skill set and working towards certifications that will help you market yourself and remain competitive.Remember, a functional resource instantly becomes more valuable when they bring a certification to the table and a backing of their skill set.

 

Looking for a Digital Marketing role? Visit our website at mondo.com to search open opportunities, and visit the Career page on SFAMA.org website.  

About The Author

Emma Hitzke is a senior marketing manager presently leading marketing strategy and campaigns for high-growth IoT vertical segments at Intel.

An engaging leader, she has been effective driving innovative, integrated marketing campaigns across functional teams including research, branding, messaging, partner marketing, shopper marketing, digital marketing, social media, and sales, fostering collaborative relationships, and interfacing with external partners and agencies.

Subscribe to AMA SF email list

Related Posts

  • Who Is AMA SFMay 3, 2018
  • Tool of the week: AsanaMarch 15, 2018
  • September Soiree Networking Event Wrap-up and PhotosSeptember 22, 2017
  • Hispanic and Multicultural Marketing Are an Imperative!July 5, 2015

Comments are closed.

Upcoming events

Loading view.
Today
Jul 13
Featured Featured 8:00 am - 11:00 am PDT

How to Write a Powerful Creative Brief

    Aug 11
    Featured Featured All day

    2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact

      Aug 11
      Featured Featured August 11 - August 12

      Marketing Strategy Meets Wall Street Conference

        Aug 12
        Featured Featured August 12 - August 14

        2022 AMA Summer Academic Conference

          Sep 22
          Featured Featured 8:00 am - 11:00 am PDT

          How to Write a Marketing Plan

            Nov 3
            Featured Featured 8:00 am - 11:00 am PDT

            Core Components of Branding

              • Previous Events
              • Today
              • Upcoming events
              • Google Calendar
              • iCalendar
              • Export .ics file

              Our Generous Sponsors

              © 2022 American Marketing Association San Francisco