Helping College Students in their Classrooms and Careers

The American Marketing Association connects you to marketers across all specialties to collaborate, network, gain practical experience and empower your career. You’ll get industry knowledge and insights along with everyday resources that will help you in the classroom and beyond.

With 307 affiliated chapters across the US and Canada, AMA collegiate members can access the knowledge base of their local market for a small annual fee. AMA professional chapters are a great way to:

  • Quickly integrate and network with professional marketers in your local area
  • Connect with local business resources
  • Strengthen your marketing skills
  • AMA Social Communities

    The AMA is an active participant in LinkedIn, Facebook, and Twitter. As an AMA member you’ll be able to access the immediacy these sites provide to get answers to questions and join the ongoing dialog about best marketing practices.

  • Events and Conferences

    Your AMA membership gives you significant discounts on AMA events and conferences, where you learn from the best and brightest from a broad cross-section of industries, interacting and networking with industry leaders and peers throughout the sessions to get answers to your questions. And one of those events is held exclusively for our collegiate members:

  • The annual International Collegiate Conference is designed to provide the ultimate marketing experience, delivering advanced knowledge, leading edge practices and networking opportunities. Over 1,000 of the best and brightest undergraduate marketing students gather for three days of learning, networking, competition and fun at this annual event.

From our renowned face-to-face Training Series, to the content on, to the publications on which marketers around the world rely, the AMA is the leading provider of ongoing professional marketing education. And your AMA membership gives you access to that knowledge, whether it’s a specific area you want to learn, a new topic you want perspective on, or all things marketing.

Personal Learning

Each year, the AMA holds several competitions for our collegiate members. The competitions are designed to further your professional development by providing real world experience. Below are several of competition opportunities:

  • 30 Minutes with an Entrepreneurial Hero
  • International Collegiate Case Competition
  • The Collegiate Chapter Website Competition
  • Kohler Save Water America Competition
  • AMA Student Marketer of the Year
  • UNICEF Video Competition
  • Collegiate Exhibit Competition
  • Northwestern Mutual Financial
  • Network Sales Competition
  • SABRE Business Competition

Be sure to checkout for new competition listings as well.

AMA Webcasts have become recognized for their focus, expert information and timeliness, covering subjects as valuable as how to combine SEO, blogging, and social media for results; how to use Facebook for business; personalization in marketing, and more. And only AMA members have unrestricted access to over 100 live and archived events.

AMA Podcasts give you access to marketing thought leaders on today’s most relevant industry topics ranging from marketing advances and ROI, to Branding and Web 2.0. And only AMA members have unrestricted access to all live and archived events.

AMA Publications

The American Marketing Association publishes a variety of magazines and journals directed to marketing professionals, academics and college students. As an AMA collegiate member you receive the quarterly collegiate newsletter and an online subscription to Marketing News with the option to buy subscriptions to additional publications as desired.

Collegiate Connection

The Collegiate Connection is a quarterly newsletter featuring articles from recent college graduates, industry updates, career development information and chapter management articles and tips.

Marketing News

Marketing News is the official publication of the American Marketing Association and is included with your AMA membership. Published 16 times a year, Marketing News has a fresh take on all aspects of marketing, from advertising to sales, B-to-B to CPG, research to promotion. The magazine looks at the issues driving marketing, while also covering core concepts around which winning programs are built. In addition, Marketing News follows the regulatory and legislative developments that marketers need to know, delves into how technology affects the practice of marketing, and covers global marketing trends and issues. Marketing news is distributed to collegiate members electronically.

AMA E-Newsletters

Your AMA membership includes a subscriptions to a wide variety of AMA professional email newsletters featuring in depth, members-only content that help you keep in touch with the latest developments in the marketing profession. The MarketingPower Personalized Newsletter, MarketingPower Today, includes the top news of the day, while more specialized titles, including Marketing News Exclusives, Marketing Thought Leaders, and others, give a more in-depth view of specific subject areas.

Questions?  Contact membership at