Exploring Ethics in Everyday Marketing

Susan Glenn
June 10, 2019
Education, Events, Insights, Networking, Work Relationships
California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

5 Brands that Turned to Content Marketing to Drive Results

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →

3 Reasons Why Your SMB Needs Instagram

Emily Banks
May 23, 2019
Digital Marketing, Online Marketing, Social Media
instagram, SOCIAL MEDIA, SOCIAL MEDIA MARKETING

Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →

14 Reasons Why You Should Get a Digital Marketing Certificate

Christina Lee
May 8, 2019
Education, Getting Ahead, Professional Development
digital marketing, digital marketing certificate, digital marketing certification, reskill, upskill

We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →