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Upcoming Events

  1. 2020 AMA Virtual Conference: The Year Ahead

    January 28 @ 8:00 am - January 29 @ 12:00 pm
  2. AMA SF Presents: The Marketing Career Accelerator

    January 29 @ 5:30 pm - 9:00 pm
  3. SEO for Marketers: Strategies, Tactics and Trends

    January 30 @ 8:00 am - January 31 @ 4:00 pm
  4. More Than a Trend: The Future of Word-of-Mouth Marketing

    January 30 @ 10:00 am - 11:00 am

AMA SF Blog

Volunteer Spotlight: Meet Brad Dressler

The AMA SF wouldn’t be here without the humble support of its volunteer staff who generously give their time and talent to making this non-profit organization a success. To show our appreciation and gratitude, we will be featuring our top volunteers who have grown with the AMA SF, continuously donated... read more →

12 Powerful Lessons Learned as a Leader of the AMA San Francisco

Marketing Leadership
As we approach the new year, Maria Gianotti, President of the American Marketing Association’s San Francisco Chapter, 2019-2020, reflects on the challenges and lessons learned running a volunteer organization. Lesson 1: Form relationships first When starting the 2019-2020 board year this past July, I was under the assumption that if... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →