The Importance of Evergreen Content In Your Content Marketing Strategy

Content is king, but first, you need an audience to find and consume your content. To attract your target audience, your content needs to be optimized for search engines to continually rank high in Internet searches. To rank high in searches, your content needs to retain its value over time.... read more →

Is Your Website Optimized for Lead Conversions?

Ekaterina Lyapustina
June 20, 2019
Demand Generation, Digital Marketing, Growth Marketing, Online Marketing, Website Optimization
conversion, conversion optimization tools

Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →

Exploring Ethics in Everyday Marketing

Susan Glenn
June 10, 2019
Education, Events, Insights, Networking, Work Relationships
California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

5 Brands that Turned to Content Marketing to Drive Results

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →