9 Content Marketing Influencers to Follow in 2019

Akshatha Kamath
August 12, 2019
Content Marketing, Influencer Marketing
Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

Tips on Creating the Most Engaging Content for Your Audience

Emily Banks
July 30, 2019
Content Marketing
content creation, Content Marketing, engaging content

The competition for your audience’s attention is fierce. From advertisements to social media comments to blog posts, we are bombarded with a variety of content every day. In fact, more than three million blog posts and 380 million tweets are published daily. When coming up with content ideas, consider your... read more →

5 Ways for Businesses to Cut Through the Content Clutter

Christina Lee
July 16, 2019
Content Marketing, Getting Ahead, Online Marketing
clutter, Content Marketing, content noise, noise, reaching your audience

In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

The Importance of Evergreen Content In Your Content Marketing Strategy

Content is king, but first, you need an audience to find and consume your content. To attract your target audience, your content needs to be optimized for search engines to continually rank high in Internet searches. To rank high in searches, your content needs to retain its value over time.... read more →