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Upcoming Events

  1. Marketing Department of One

    October 16 @ 8:00 am - October 17 @ 4:00 pm

  2. AMA Digital Marketing Bootcamp

    October 22 @ 8:00 am - October 23 @ 4:00 pm

  3. Customer Journey Mapping: The Swiss Army Knife of Insight Tools. Hosted by the AMA SF & QRCA

    October 24 @ 6:00 pm - 8:00 pm

  4. Measuring Marketing ROI

    October 29 @ 8:00 am - October 30 @ 4:00 pm

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AMA SF Blog

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020


California’s New Privacy Regulations: What Marketers Need to Know Now
As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape


Understanding Your Customer - Panel
At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale


Voice Apps
Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

9 Content Marketing Influencers to Follow in 2019


Influencer Marketing
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →