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AMA SF Blog

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools


When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital


Digital Is the New Marketing
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020


California’s New Privacy Regulations: What Marketers Need to Know Now
As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape


Understanding Your Customer - Panel
At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →