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In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →
The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →
Way back in 1895, John Deere launched their first printed customer newsletter, The Furrow. The magazine's goal was to tell stories that farmers enjoy reading and provide them with the knowledge they can apply in their operations. From this early example to today’s digital-first world, content marketing has evolved into... read more →
Catch our latest webinar featuring Michelle Excell, our expert host, as she synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space. Click here for Session 1 Presentation Deck and Resources. In our first session, we addressed: The headlines Myths and misconceptions Definitions... read more →