April 23 @ 10:30 am - April 24 @ 2:00 pm PDT
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Upcoming events
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April 29 - April 30
Virtual Conference: Marketing in Higher Education
April 30 - June 11
Digital Marketing Copywriting – April 2025
AMA SF Blog
Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →
If you’ve heard the term “product-led growth” and wondered what it means, you’re not alone. It’s one of those phrases that sounds like Silicon Valley speak, but is a desirable way companies can grow rapidly, especially in tech. This week on Misadventures in Marketing, AMA SF’s new podcast, hosts Peter and... read more →
Earlier this month, Duncan Channon hosted the AMA SF for our "Superbowl Commercial Showdown" event in San Francisco. It featured advertising veterans Taylor Shea King, David Morrissey, Adam Flynn, Gerardo Garcia-Jurado, and moderator Andy Berkenfield. These industry insiders offered their unique takes of this year's Super Bowl commercials, highlighting standout... read more →
As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships. The research team has uncovered 6... read more →