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The Connection Between Web Accessibility and Digital Marketing

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →