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Identifying and Addressing Biases in AI

More than 60% of marketers have utilized artificial intelligence (AI) in their marketing activities so far. Marketing relies on data-driven insights and innovative technologies to connect with our target audiences. But what happens when those very technologies inadvertently reinforce biases and stereotypes? How can marketers ensure that the use of... read more →

Why Consistency Matters In Multicultural Marketing Campaigns

AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →