More from Peter Farago

Can Marketing Awards Support Brand Strategy?

• Peter Farago
• May 9, 2025
• Awards, Brand, Marketing, Uncategorized

You might not be launching a Hollywood blockbuster. But if you’re a marketer, you’re still chasing attention, credibility, and momentum—and marketing awards can help you get there. They’re not just about prestige. Whether you’re in B2B or consumer, marketing awards offer proof—evidence that something you did worked, and that others... read more →

How AI Can Hurt Your Brand

• Peter Farago
• October 16, 2024
• AI, Brand, Events, Marketing

AI’s Blind Spot: Empathy AI is often heralded as a marketing game-changer, enabling personalized content and data-driven decisions. But despite the some discussion of AI’s lack of empathy, the risks it poses to brand messaging are still underestimated. AI doesn’t understand how brand messages resonate emotionally with people—it sees patterns,... read more →

Why Consistency Matters In Multicultural Marketing Campaigns

• Stella Morrison
• February 20, 2024
• Belonging, Brand, Customer Experience, Inclusivity, Marketing Campaigns

AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

5 Data Privacy Myths For Marketers, Busted

• Stella Morrison
• January 22, 2024
• Brand, Business Development, Consumer Technology Marketing, Marketing

As the first state to pass data privacy laws in 2018, California is very much a data privacy pioneer. But these laws don’t just apply to Golden State companies or marketers based here — they reach farther and have a greater impact than some marketers may realize. What are some... read more →

WATCH: Brands, Business, and Bullsh*t with Bradley Brands – AMASF Externship Academy

• Elizabeth Mitelman
• April 13, 2023
• Brand, Branding, Business Development, Webinars

About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

• Eric Weidner
• November 30, 2020
• Brand, Customer Experience, Insights, Webinars
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• brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

• Eric Weidner
• October 14, 2020
• Brand, The New Normal, Webinars
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• diversity and inclusion, The New Normal, TRENDS

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →

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