More from Eric Weidner

Watch: Consumer Insights in our New Normal (Webinar Recording)

Eric Weidner
November 30, 2020
Brand, Customer Experience, Insights, Webinars
brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

Eric Weidner
October 14, 2020
Brand, The New Normal, Webinars
diversity and inclusion, The New Normal, TRENDS

Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. > Webinar recording link The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to... read more →

Rethinking the AMA SF Brand

Amy Franjesevic
March 4, 2020
About AMASF, Brand
brand, Brand Positioning, Brand Transformation, Rebrand

The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →

Brand

More from Eric Weidner

Watch: Consumer Insights in our New Normal (Webinar Recording)

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

Rethinking the AMA SF Brand

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