More from Elizabeth Mitelman

WATCH: Brands, Business, and Bullsh*t with Bradley Brands – AMASF Externship Academy

• Elizabeth Mitelman
• April 13, 2023
• Brand, Branding, Business Development, Webinars

About Brad: Brad is a Creative Director and Brand Pro. He has experience working at organizations like MasterClass and J!nx. What is AMA SF: The American Marketing Association, San Francisco Chapter (AMA SF) fosters and promotes professional learning and career advancement opportunities for all members. AMA SF’s vision is to... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

• Eric Weidner
• November 30, 2020
• Brand, Customer Experience, Insights, Webinars
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• brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)

• Eric Weidner
• October 14, 2020
• Brand, The New Normal, Webinars
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• diversity and inclusion, The New Normal, TRENDS

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →

Rethinking the AMA SF Brand

• Amy Franjesevic
• March 4, 2020
• About AMASF, Brand
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• brand, Brand Positioning, Brand Transformation, Rebrand

The San Francisco chapter of the American Marketing Association (AMA SF) recently merged with the Silicon Valley chapter of the organization, rolling operations into San Francisco. At the same time the AMA SF expanded its territory southward, it seized the opportunity to grow to also include a large segment of... read more →