The New Normal

More from Eric Weidner


The Big Shift – Redefining Marketing in a More Diverse America (Webinar Recording)


Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America. > Webinar recording link The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to... read more →

How Digital Transformation Fuels Great Employee and Customer Experiences


How Digital Transformation Fuels Great Employee and Customer Experiences
Companies have been pursuing digital transformation initiatives with great interest over the years, driven by a willingness to let technology lead change across every facet of the organization. And yet, technology itself is only a foundational tool with which company leaders can affect and influence change. What matters most is... read more →

The Freelance Hustle for a Post-Covid Era


During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →

Four Keys to Pivoting Your Business in Times of Adversity


When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →

Webinar Recap: Navigating the New Normal


In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →

How Pharma Companies Test Marketing Strategies during the Pandemic


The Government and Pharmacies Response to Medication Shortages Recent developments in the US have caused there to be shortages in Personal Protective Equipment (PPE) and various types of medical drugs during the COVID-19 pandemic. The government is working with multiple pharmaceutical manufacturers and engineering companies to keep up with the... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis


Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →