More from Rinita Datta
Peter Farago has rewritten his company's website five times in one year. Not refreshed, not tweaked: rewritten, because the positioning kept evolving, because the category kept moving, and because roughly 25 new competitors appeared in his corner of the AI developer-tool market in the same stretch. That pace would have... read more →
You might not be launching a Hollywood blockbuster, but as marketers, we're all chasing attention, credibility, and momentum. Awards aren't just about the feel-good prestige; they offer shorthand proof that what you did actually worked, and that respected peers took notice. Today we get to hand that proof to a... read more →
In May 2026, Ahrefs analyzed 137,000 domains and found something brutal. 97% of llms.txt files got zero requests from AI retrieval bots. The bots that did show up were mostly SEO audit tools and generic crawlers. Not PerplexityBot, OAI-SearchBot or Claude-SearchBot. Those three combined accounted for 1.1% of requests. Vendor... read more →

