Author Archive for Rinita Datta

Rinita Datta is Director of Product Marketing at Splunk (a Cisco company), where she drives product-led growth, developer marketing and community engagement. With a background spanning financial services and technology industries, she has led product strategy, engineered full-stack solutions, built teams, and launched novel programs that enhance customer experiences. She holds an MBA from the University of Texas at Austin and a Bachelor’s in Electronics Engineering from VNIT, India. Outside work, she’s a rescue dog mom to an adorable Jindo named Chilli, loves mentoring budding marketers and is a huge Marvel nerd.

More from Rinita Datta

Pitch Deck Storytelling: Your Slides Are Footnotes

Rinita Datta
May 15, 2026
B2B, Branding, Podcast

On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →

AI Can Polish Your Brand. Only You Can Build Its Story.

Every brand now has access to the same generative AI tools. Every brand can produce polished copy, consistent visuals, and high-frequency social content at a fraction of the cost it required two years ago. That sounds like progress — and in many ways it is — but it has also... read more →

Your Target Audience Is Probably a Guess. Here’s How to Fix That.

Rinita Datta
May 8, 2026
Marketing, Marketing Campaigns, Small Business

The brief says “target: women 25–45 interested in wellness.” The campaign runs, results are mediocre, and the post-mortem concludes the creative wasn’t strong enough. The real problem, more often than not, wasn’t the creative brief. It was the audience definition. A demographic range tells you who might see your message.... read more →

Stop Prompting Randomly. Start Directing AI.

The marketers who get the most out of AI aren’t the ones using the most sophisticated tools. They’re the ones who know how to give a precise brief. Most teams adopted AI and immediately started using it like a search engine — type something vague, get something generic, call it... read more →

Save Berkeley Shops: Meet the 2026 Hackathon Winners

Most marketing teams scope a campaign over weeks, with rounds of executive feedback and ample time to second-guess every choice. The AMA San Francisco Marketing Hackathon strips all of that out and drops you into a three-hour sprint for a Bay Area nonprofit. You team up with people you have... read more →

How the AMA SF Marketing Hackathon Came to Life

Rinita Datta
April 21, 2026
Hackathon, Marketing

The AMA SF Marketing Hackathon didn’t start as a large-scale event - it began as a simple question: what would it look like if marketing was learned the way it’s actually practiced? Too often, marketing education leans heavily on theory. Case studies are discussed, frameworks are taught but the opportunity... read more →

Ready for Anything: Meet the 2025 Marketing Hackathon Winners

Most marketing campaigns are built over weeks, with multiple rounds of revision and ample room to course-correct. The AMA SF Marketing Hackathon strips all of that away and puts you into a time-boxed challenge for a good cause. You’ll work alongside creative minds, technical experts, and fellow marketers, all working... read more →

Upcoming events

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May 30

5:00 pm - 8:00 pm PDT

AMA SF Summer Social @ Oakland Roots SC

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Jun 30

5:00 pm - 8:00 pm PDT

AMA SF Summer Social @San Francisco – Location TBA

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Jul 29

5:00 pm - 8:00 pm PDT

AMA SF Summer Social @South Bay – Location TBA

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Aug 28

5:00 pm - 8:00 pm PDT

AMA SF Summer Social @San Francisco – Location TBA

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Sep 24

6:00 pm - 9:00 pm PDT

Author Archive for Rinita Datta

More from Rinita Datta

Pitch Deck Storytelling: Your Slides Are Footnotes

AI Can Polish Your Brand. Only You Can Build Its Story.

Your Target Audience Is Probably a Guess. Here’s How to Fix That.

Stop Prompting Randomly. Start Directing AI.

Save Berkeley Shops: Meet the 2026 Hackathon Winners

How the AMA SF Marketing Hackathon Came to Life

Ready for Anything: Meet the 2025 Marketing Hackathon Winners

Upcoming events

AMA SF Summer Social @ Oakland Roots SC

AMA SF Summer Social @San Francisco – Location TBA

AMA SF Summer Social @South Bay – Location TBA

AMA SF Summer Social @San Francisco – Location TBA

AMA SF 2026 Excellence In Marketing Awards Party

Our Annual Partners

Author Archive for Rinita Datta

More from Rinita Datta

Upcoming events

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