More from Rinita Datta
In May 2026, Ahrefs analyzed 137,000 domains and found something brutal. 97% of llms.txt files got zero requests from AI retrieval bots. The bots that did show up were mostly SEO audit tools and generic crawlers. Not PerplexityBot, OAI-SearchBot or Claude-SearchBot. Those three combined accounted for 1.1% of requests. Vendor... read more →
On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →
The brief says “target: women 25–45 interested in wellness.” The campaign runs, results are mediocre, and the post-mortem concludes the creative wasn’t strong enough. The real problem, more often than not, wasn’t the creative brief. It was the audience definition. A demographic range tells you who might see your message.... read more →
