Most marketing teams scope a campaign over weeks, with rounds of executive feedback and ample time to second-guess every choice. The AMA San Francisco Marketing Hackathon strips all of that out and drops you into a three-hour sprint for a Bay Area nonprofit. You team up with people you have... read more →
More from Rinita Datta
The AMA SF Marketing Hackathon didn’t start as a large-scale event - it began as a simple question: what would it look like if marketing was learned the way it’s actually practiced? Too often, marketing education leans heavily on theory. Case studies are discussed, frameworks are taught but the opportunity... read more →
Most marketing campaigns are built over weeks, with multiple rounds of revision and ample room to course-correct. The AMA SF Marketing Hackathon strips all of that away and puts you into a time-boxed challenge for a good cause. You’ll work alongside creative minds, technical experts, and fellow marketers, all working... read more →
Welcome to Part 3 of AMA San Francisco’s Playmakers event recap series exploring the future of sports marketing. In Part 1, we examined how community identity drives the success of Bay Area sports brands. Part 2 explored how modern partnerships move beyond sponsorship logos toward storytelling and experiential collaboration. The... read more →
This is Part 2 of AMA San Francisco’s Playmakers event recap series exploring the new playbook for sports marketing. In Part 1, we examined how community identity drives the success of Bay Area sports brands and why belonging often proves more powerful than traditional marketing campaigns. Part 2 shifts the... read more →
Sports marketing has always moved quickly, but the pace of change has accelerated. New media platforms and digital distribution are reshaping how fans discover and follow sports. Athletes are increasingly operating as independent brands. Teams now compete not only on the field but also in culture, content, and community relevance.... read more →
The first serious conversation a B2B buyer has with a vendor used to happen over the phone or at a trade show booth. Today, that conversation happens alone: between a prospect and an AI tool, loaded up with the buyer's specific metrics, their business problems, and their long-term goals. By... read more →

