B2B

More from Manoj Gunti

Marketing Leadership in the Age of AI: Finding the Soul of Strategy

Manoj Gunti
April 17, 2026
AI, B2B, Brand

You’ve felt that cold chill. It’s the machine age creeping into your morning scroll, whispering that your decades of expertise are about to be archived by a Large Language Model. The prevailing narrative is one of replacement: the digital successor is here, and it doesn't need a lunch break. But... read more →

The New AI-Powered B2B Customer Journey

The first serious conversation a B2B buyer has with a vendor used to happen over the phone or at a trade show booth. Today, that conversation happens alone: between a prospect and an AI tool, loaded up with the buyer's specific metrics, their business problems, and their long-term goals. By... read more →

How Modern Marketing Teams Choose the Right Channel Mix

Rinita Datta
February 18, 2026
B2B, Marketing, Podcast

In our latest Misadventures in Marketing episode, Channel Surfing, Steve Haney and Peter Farago tackled a deceptively simple question: how do modern marketing teams figure out which channels actually work, especially when you are starting from a cold start? The short answer, as Steve put it, is that “there’s no... read more →

Mind the Gap: Why So Many Leads Die Between MQL and SQL

In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Stephanie Maassen Deason
January 10, 2023
Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

Upcoming events

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May 5

March 31 - May 12

B2B

More from Manoj Gunti

Marketing Leadership in the Age of AI: Finding the Soul of Strategy

The New AI-Powered B2B Customer Journey

How Modern Marketing Teams Choose the Right Channel Mix

Mind the Gap: Why So Many Leads Die Between MQL and SQL

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Upcoming events

Elevate Your Video Content: From Concept to Creation

Our Annual Partners

B2B

More from Manoj Gunti

Marketing Leadership in the Age of AI: Finding the Soul of Strategy

The New AI-Powered B2B Customer Journey

How Modern Marketing Teams Choose the Right Channel Mix

Mind the Gap: Why So Many Leads Die Between MQL and SQL

3 Reasons Why Email and SMS are Important to Your Marketing Mix

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Upcoming events

List of events in Photo View

Elevate Your Video Content: From Concept to Creation