More from Rinita Datta
On Season 3, Episode 5, Pitch, Please! of our Misadventures in Marketing podcast, co-hosts Steve Haney and Peter Farago talked at length about pitch decks. Both have spent years building them for startups, and both kept landing on the same fix: the deck is a footnote, and the speaker is... read more →
You’ve felt that cold chill. It’s the machine age creeping into your morning scroll, whispering that your decades of expertise are about to be archived by a Large Language Model. The prevailing narrative is one of replacement: the digital successor is here, and it doesn't need a lunch break. But... read more →
The first serious conversation a B2B buyer has with a vendor used to happen over the phone or at a trade show booth. Today, that conversation happens alone: between a prospect and an AI tool, loaded up with the buyer's specific metrics, their business problems, and their long-term goals. By... read more →
In our latest Misadventures in Marketing episode, Channel Surfing, Steve Haney and Peter Farago tackled a deceptively simple question: how do modern marketing teams figure out which channels actually work, especially when you are starting from a cold start? The short answer, as Steve put it, is that “there’s no... read more →
In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →
There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →
