More from Beau Peters

The Connection Between Web Accessibility and Digital Marketing

• Beau Peters
• January 24, 2023
• Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix

• Stephanie Maassen Deason
• January 10, 2023
• Advertising, B2B, Content Marketing, Customer Experience, Email Marketing, Getting Ahead, Growth Marketing, Marketing Campaigns, Online Marketing

There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

Healthy Ways to Achieve Organic Traffic Growth

• Beau Peters
• October 31, 2022
• Content Marketing, Customer Experience, Insights, Online Marketing, SEO, Website Optimization

The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →

Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

• admin
• April 12, 2022
• Branding, Customer Experience

Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →

Watch: Consumer Insights in our New Normal (Webinar Recording)

• Eric Weidner
• November 30, 2020
• Brand, Customer Experience, Insights, Webinars
|
• brand, CONSUMERS, The New Normal

> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →

How Digital Transformation Fuels Great Employee and Customer Experiences

• Stuart Rauch
• July 18, 2020
• Customer Experience, Digital Transformation, The New Normal, Work Relationships
|
• agile, consumerized digital experience, digital transformation, moments that matter

Companies have been pursuing digital transformation initiatives with great interest over the years, driven by a willingness to let technology lead change across every facet of the organization. And yet, technology itself is only a foundational tool with which company leaders can affect and influence change. What matters most is... read more →

Four Keys to Pivoting Your Business in Times of Adversity

• Christina Lee
• June 12, 2020
• Customer Experience, Getting Ahead, Remote Work, The New Normal, Work Relationships
|
• remote technology, remote work, The New Normal

When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →