Customer Experience

More from Joe Bresler


Time for Marketers to Rethink Their Website’s Chatbot Strategy?


For more than a decade, website chatbots have been a staple of digital marketing and sales strategy. They promised a simple value proposition: intercept visitors, answer questions, and help move prospects from mid‑funnel curiosity to bottom‑funnel conversion. For many marketers, chatbots were the first real attempt at conversational marketing at... read more →

Why Consistency Matters In Multicultural Marketing Campaigns


AMA SF spoke with Heavenly Johnson , Head of Marketing at San Francisco-based career development platform Reforge, to learn the key role consistency plays in marketing to diverse, multicultural communities. Here, you’ll learn Johnson’s take on what customers expect from brands, on treating awareness months as highlights and not singular... read more →

The Art of Marketing Sparkling Wine: Tips and Advice from AMA-SF Member Phoebe Ullberg


Here in San Francisco, we’re lucky to be a short drive away from Napa Valley, one of the most robust areas for wine production in the world. With that designation comes no shortage of wineries showcasing their products to an eager market — and marketers competing for those palates. How... read more →

The Connection Between Web Accessibility and Digital Marketing


Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

3 Reasons Why Email and SMS are Important to Your Marketing Mix


There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →