Professional Development

AMA SF Leads the (R)Evolution


By Shruti Shah On October 16th, the American Marketing Association San Francisco hosted an event where marketing professionals from all levels of different industries gathered for a panel discussion on The Evolution of Marketing and what’s next in the Revolution of Disruptive Marketing. Casual networking preceded the panel discussions giving everyone an opportunity to... read more →

What to look for When Engaging a Digital Marketing Agency


Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →

How to Reach Your Customers While Protecting Their Privacy


Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

Speed Networking Event Recap


AMA SF Speed Networking
By Rebecca Bertoldi On April 5th, the San Francisco chapter of the American Marketing Association hosted an event where local freelancers, job seekers, and agencies could get together to try a different spin on making connections: Speed Networking The evening started with casual networking over hors d’oeuvres and beverages as... read more →

Tool of the week: Trello


Example of an editorial calendar managed through Trello Whether you’re trying to manage an editorial calendar or are working to coordinate general marketing activities, project management is always a challenge. Even if you’re working on your own, staying organized can be challenging. While there are a variety of project management... read more →

Harnessing the Power of AI Blog


On Thursday November 16, the AMA SF hosted “Harnessing the Power Of AI” at General Assembly in the Financial District to discuss another hot topic in marketing: Artificial Intelligence or AI. AI is starting to change industries: transportation, manufacturing, medicine, defense, and of course - marketing. Our panelists were Chris... read more →