More from Johanna Behm

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

How to Become A Content Marketing Leader Today

• Akshatha Kamath
• October 10, 2022
• Content Marketing, Influencers, Networking, Professional Development

Way back in 1895, John Deere launched their first printed customer newsletter, The Furrow. The magazine's goal was to tell stories that farmers enjoy reading and provide them with the knowledge they can apply in their operations. From this early example to today’s digital-first world, content marketing has evolved into... read more →

President’s Letter

• Gerardo Garcia-Jurado
• July 25, 2022
• About AMASF, AMASF Members, Professional Development

Dear AMA SF community, As the AMA SF chapter enters its new fiscal year and I begin my second term as Chapter President, I’ve been reflecting on the year just completed – both the challenges and the achievements of AMA SF. Our theme for 2021-22 was Reactivate-Reconnect. Our efforts aimed... read more →

Branding Yourself in Online Interviews

• Guisselle Nuñez
• February 21, 2022
• Branding, Digital Transformation, Professional Development, The New Normal

It’s a new year - is it time for a new job? If the answer is yes, here are 4 tips for branding yourself in an online interview. Millions of people across the world have interviewed and started new jobs during the pandemic. Those interviews have most likely taken place... read more →

Is a Career in Content Marketing the Right Choice For You?

• Akshatha Kamath
• January 25, 2022
• Content Marketing, Professional Development

Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career... read more →

President’s message

• Gerardo Garcia-Jurado
• December 23, 2021
• About AMASF, AMASF Members, Professional Development

Dear AMA SF friends, I remember the day the whole world stood still, back in March of 2020, when many of us thought that this lockdown, this pandemic, was going to go away in a matter of weeks. Those weeks have turned into months, quite possibly years. As we celebrate... read more →

President’s Letter

• Gerardo Garcia-Jurado
• August 23, 2021
• About AMASF, AMASF Members, Professional Development

AMA SF Members, Supporters, and Bay Area Marketing Community, Recently, I took the reins of the AMA San Francisco chapter. It is a big honor and a huge responsibility, one that I take very seriously. I have been fortunate to work and lead world-class teams and organizations; however, this is... read more →

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