Marketing professionals spend much of their careers developing campaigns, analyzing performance metrics, and adapting to an ever-changing landscape of platforms and technologies. Rarely do we have the opportunity to pause and reflect on the principles that truly underpin our work. Ironically, it wasn't a strategy meeting or a boardroom discussion... read more →
More from Ipsita Bhattacharya
In May 2026, Ahrefs analyzed 137,000 domains and found something brutal. 97% of llms.txt files got zero requests from AI retrieval bots. The bots that did show up were mostly SEO audit tools and generic crawlers. Not PerplexityBot, OAI-SearchBot or Claude-SearchBot. Those three combined accounted for 1.1% of requests. Vendor... read more →
Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →
You’ve felt that cold chill. It’s the machine age creeping into your morning scroll, whispering that your decades of expertise are about to be archived by a Large Language Model. The prevailing narrative is one of replacement: the digital successor is here, and it doesn't need a lunch break. But... read more →

