More from Akshatha Kamath

Priorities and Tips for Content Marketing Success in 2023

• Akshatha Kamath
• March 7, 2023
• Content Marketing, Marketing, Professional Development, Work Relationships

A new year always brings new opportunities and challenges. 2023 is no different. The economic slowdown of 2022, coupled with the possibility of a deeper recession still to come, has resulted in a lot of uncertainty and angst for businesses. More and more businesses are looking at content marketing strategically during crises. This is due to the continued rise of digital consumers and content marketing’s... read more →

Letter from the President: 2022 Year-End

• Gerardo Garcia-Jurado
• December 20, 2022
• About AMASF, AMASF Members, Business Development, Work Relationships

Dear AMA SF community, As we reflect on the past year, I want to take a moment to update you on the achievements and challenges of our chapter. First, I want to acknowledge the number of in-person events was less than we had hoped for. As the Bay Area began... read more →

How Digital Transformation Fuels Great Employee and Customer Experiences

• Stuart Rauch
• July 18, 2020
• Customer Experience, Digital Transformation, The New Normal, Work Relationships
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• agile, consumerized digital experience, digital transformation, moments that matter

Companies have been pursuing digital transformation initiatives with great interest over the years, driven by a willingness to let technology lead change across every facet of the organization. And yet, technology itself is only a foundational tool with which company leaders can affect and influence change. What matters most is... read more →

Four Keys to Pivoting Your Business in Times of Adversity

• Christina Lee
• June 12, 2020
• Customer Experience, Getting Ahead, Remote Work, The New Normal, Work Relationships
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• remote technology, remote work, The New Normal

When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →

How to Keep Employees Engaged During the COVID-19 Pandemic

• Kaelee Nelson
• April 10, 2020
• Career Growth, Getting Ahead, Remote Work, The New Normal, Work Relationships
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• employee engagement, productivity

In order to slow the inevitable spread of the novel coronavirus (COVID-19), the government has turned to employers, asking them to do all that they can. On March 10th, Dr. Jay C. Butler, a top official with the U.S. Centers for Disease Control and Prevention (CDC), explained the agency’s rationale... read more →

Exploring Ethics in Everyday Marketing

• Susan Glenn
• June 10, 2019
• Education, Events, Insights, Networking, Work Relationships
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• California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

Community. Partnerships. Opportunity: A Night Networking with Nine Non-Profits

• Susan Glenn
• April 9, 2019
• Events, Networking, Professional Development, Sponsors, Work Relationships
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• AMASF event, career, CAREER PATH, event, MARKETING, SAN FRANCISCO, SAN FRANCISCO AMERICAN MARKETING ASSOCIATION, sponsor

Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →

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