More from Johanna Behm

Top 5 Field Marketing Tips for Getting the Best ROI in the New Economic Environment

• Johanna Behm
• May 25, 2023
• Digital Transformation, Marketing, Online Marketing

The event industry was hit hard by the lockdowns and travel restrictions, but trade shows and other in-person activities have recovered fast ever since the international and domestic travel restrictions were lifted. Events are back, but many things have changed. Event venues and trade shows are eager to claw back... read more →

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

• Janette Roush
• May 17, 2023
• Content Marketing, Digital Marketing, Digital Transformation

By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter... read more →

The Connection Between Web Accessibility and Digital Marketing

• Beau Peters
• January 24, 2023
• Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

Marketing In the Metaverse: What to Expect and How to Prepare

• Madeleine Crichton
• August 24, 2022
• Digital Marketing, Digital Transformation

The world of digital marketing can be chaotic and exciting. Changes in technology create daily opportunities for brands in every industry, and you don’t have to know too much about TikTok, Instagram, or other social media apps to understand their impact. With more users swapping in-store visits for the comforts... read more →

Branding Yourself in Online Interviews

• Guisselle Nuñez
• February 21, 2022
• Branding, Digital Transformation, Professional Development, The New Normal

It’s a new year - is it time for a new job? If the answer is yes, here are 4 tips for branding yourself in an online interview. Millions of people across the world have interviewed and started new jobs during the pandemic. Those interviews have most likely taken place... read more →

Life 2.0: Lessons and the Path Forward After the Pandemic

• Guisselle Nuñez
• July 28, 2021
• Digital Transformation, Events, Insights, Professional Development, The New Normal

It’s been a challenging two years for many of us, but hopefully we are moving past the worst of it, which makes it a good time to step back, take a deep breath, and assess the changes that have occurred. We have had much to learn — and even more... read more →

WATCH | All Eyes on Gen Z: Current Trends and Actionable Insights

• admin
• June 21, 2021
• Digital Transformation, Insights, Webinars

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between... read more →

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