Author Archive for Johanna Behm

Johanna is a marketing and localization professional with experience working in four countries across two continents. Johanna has worked in cross-functional teams across multiple industries, including SaaS, internet, cleantech, metaverse, and bioinformatics. LinkedIn

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More from Johanna Behm

Top 5 Field Marketing Tips for Getting the Best ROI in the New Economic Environment

Johanna Behm
May 25, 2023
Digital Transformation, Marketing, Online Marketing

The event industry was hit hard by the lockdowns and travel restrictions, but trade shows and other in-person activities have recovered fast ever since the international and domestic travel restrictions were lifted. Events are back, but many things have changed. Event venues and trade shows are eager to claw back... read more →

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

Johanna Behm
November 7, 2022
Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

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