More from Johanna Behm

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

In Memoriam: Bay Area Advertising Legend, John Durham

• Thomas Moyer
• January 10, 2022
• Advertising, In Memoriam

It has been over a month since the Bay Area advertising world lost one of its most beloved figures: John Durham. For many (including me), the loss is still hard to process. For those who knew John personally, worked with him, or simply heard stories circling the advertising world, “The... read more →

Three Ways Brands Can Embrace Consumer Empathy

• Janice Cuban
• February 2, 2021
• Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

How to Reach Your Customers While Protecting Their Privacy

• admin
• October 3, 2018
• Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

How Popular is Over-the-Top (OTT) Video Streaming?

• Morgan Ward
• June 8, 2018
• Advertising, Insights
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• OTT Video Streaming

Video streaming was once something only the most high-tech folks did while the rest of us paid for cable and rented movies at Redbox. Today, streaming is one of the most popular ways to discover and view television shows, movies, work out videos, and music. Some of today’s common streaming... read more →

Smart Media Spending for Modern Marketers

• admin
• February 15, 2018
• Advertising, Online Marketing, Programmatic Advertising

As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants.  You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

5 Questions to Help You Humanize Your Brands

• admin
• November 17, 2017
• Advertising, Business Development, Getting Ahead, Insights, Online Marketing, Professional Development

Customers have grown weary of brands. They are constantly bombarded with messages about why they should be choosing one brand over the other and ultimately left feeling unsure and insecure about their choices. The best way to combat this issue and stand out among your competition, is to humanize your... read more →

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