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How to Reach Your Customers While Protecting Their Privacy

admin
October 3, 2018
Advertising, Business Development, Consumer Technology Marketing, Content Marketing, Online Marketing, Professional Development, Programmatic Advertising

Gone are those days when the marketplace was just a place for the transaction of goods and services in return for monetary benefits. With the advancement of digital technology in the field of advanced data sciences and big data management today’s business world is much more focused on the collection... read more →

How Popular is Over-the-Top (OTT) Video Streaming?

Video streaming was once something only the most high-tech folks did while the rest of us paid for cable and rented movies at Redbox. Today, streaming is one of the most popular ways to discover and view television shows, movies, work out videos, and music. Some of today’s common streaming... read more →

Smart Media Spending for Modern Marketers

admin
February 15, 2018
Advertising, Online Marketing, Programmatic Advertising

As a marketer, you generally trust your brand equity, company growth, and sales with your internal teams, advertising agencies and consultants. You focus on crafting your “Go to Market Plan”, media strategy & activation, data integration, marketing automation, and demand generation against budgetary constraints and operational inefficiencies. The key question... read more →

5 Questions to Help You Humanize Your Brands

admin
November 17, 2017
Advertising, Business Development, Getting Ahead, Insights, Online Marketing, Professional Development

Customers have grown weary of brands. They are constantly bombarded with messages about why they should be choosing one brand over the other and ultimately left feeling unsure and insecure about their choices. The best way to combat this issue and stand out among your competition, is to humanize your... read more →

Maintaining Brand Integrity with Social Consciousness

admin
October 31, 2017
Advertising, Content Marketing, Insights, Professional Development, Programmatic Advertising

by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →

How Advertising is Evolving: From “In Your Face Ads” to Sponsored Experiences

Eric Weidner
May 24, 2016
Advertising, Content Marketing, Insights

By Leandro Margulis Today, people automatically tune out display advertising in mobile and digital solutions. And with all the ad blocker solutions available, there needs to be a better way for advertisers to interact with and reach users. We can learn a lot from the analog world and apply it... read more →

Death Wish Coffee $5 Million Super Bowl 2016 Ad Spend Worth It?

With the average price tag of $5 million for a 30s spot - running a spot during Super Bowl is always a huge decision. Fortunately for Death Wish Coffee, they won the commercial slot in 2016 Intuit QuickBooks Small Business Big Game contest. While the Super Bowl slot generated a... read more →