Consumer Empathy

More from Ipsita Bhattacharya

Build AI-Ready Launch Strategies Without Losing the Human Touch

Ipsita Bhattacharya
May 23, 2026
AI, Consumer Empathy, Launch, Product Marketing

Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →

Three Ways Brands Can Embrace Consumer Empathy

Janice Cuban
February 2, 2021
Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

Upcoming events

object(Tribe\Utils\Date_I18n_Immutable)#20456 (3) {
  ["date"]=>
  string(26) "2026-06-02 00:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(15) "America/Chicago"
}

object(Tribe\Utils\Date_I18n_Immutable)#20447 (3) {
  ["date"]=>
  string(26) "2026-06-01 22:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jun 29

June 2 - August 6

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

object(Tribe\Utils\Date_I18n_Immutable)#20442 (3) {
  ["date"]=>
  string(26) "2026-06-08 00:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(15) "America/Chicago"
}

object(Tribe\Utils\Date_I18n_Immutable)#20428 (3) {
  ["date"]=>
  string(26) "2026-06-07 22:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jun 29

June 8 - June 29

Transform Your Marketing with AI: Hands-On Workshop Series

object(Tribe\Utils\Date_I18n_Immutable)#20406 (3) {
  ["date"]=>
  string(26) "2026-06-29 12:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

object(Tribe\Utils\Date_I18n_Immutable)#20493 (3) {
  ["date"]=>
  string(26) "2026-06-29 12:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jun 29

12:00 pm - 1:00 pm PDT

AI Adoption: From Experimentation to Operationalization (Member-Only Training)

object(Tribe\Utils\Date_I18n_Immutable)#20375 (3) {
  ["date"]=>
  string(26) "2026-06-30 12:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(15) "America/Chicago"
}

object(Tribe\Utils\Date_I18n_Immutable)#20419 (3) {
  ["date"]=>
  string(26) "2026-06-30 10:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jun 30

12:00 pm - 1:00 pm CDT

How to Drive AI Visibility with Press Releases and Earned Media

object(Tribe\Utils\Date_I18n_Immutable)#20532 (3) {
  ["date"]=>
  string(26) "2026-07-15 10:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(15) "America/Chicago"
}

object(Tribe\Utils\Date_I18n_Immutable)#20389 (3) {
  ["date"]=>
  string(26) "2026-07-15 08:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jul 15

10:00 am - 12:00 pm CDT

The Future of SEO, AI and Lead Generation

object(Tribe\Utils\Date_I18n_Immutable)#20518 (3) {
  ["date"]=>
  string(26) "2026-07-15 12:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(15) "America/Chicago"
}

object(Tribe\Utils\Date_I18n_Immutable)#20568 (3) {
  ["date"]=>
  string(26) "2026-07-15 10:00:00.000000"
  ["timezone_type"]=>
  int(3)
  ["timezone"]=>
  string(19) "America/Los_Angeles"
}

Jul 15

12:00 pm - 1:00 pm CDT

Consumer Empathy

More from Ipsita Bhattacharya

Build AI-Ready Launch Strategies Without Losing the Human Touch

Three Ways Brands Can Embrace Consumer Empathy

Upcoming events

The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

Transform Your Marketing with AI: Hands-On Workshop Series

AI Adoption: From Experimentation to Operationalization (Member-Only Training)

How to Drive AI Visibility with Press Releases and Earned Media

The Future of SEO, AI and Lead Generation

Focus or Fail: Fixing the Priority Problem

Our Annual Partners

Consumer Empathy

More from Ipsita Bhattacharya

Upcoming events

List of events in Photo View