More from Ipsita Bhattacharya
Marketing professionals spend much of their careers developing campaigns, analyzing performance metrics, and adapting to an ever-changing landscape of platforms and technologies. Rarely do we have the opportunity to pause and reflect on the principles that truly underpin our work. Ironically, it wasn't a strategy meeting or a boardroom discussion... read more →
Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →
There are defining moments in an organization’s journey when external collaboration does more than support the mission—it accelerates it. For Pacific Autism Center for Education (PACE), participation in the AMA San Francisco Marketing Hackathon this April marked one of those moments. The hackathon brought together purpose-driven nonprofits and skilled marketing... read more →

