More from Ipsita Bhattacharya
Every product marketer has felt the pressure by now. AI tools are everywhere, adoption is accelerating, and the expectation—spoken or not—is that you are using them. The harder question is not whether to use AI. It is whether, in reaching for speed and scale, you are quietly outsourcing the things... read more →
There are defining moments in an organization’s journey when external collaboration does more than support the mission—it accelerates it. For Pacific Autism Center for Education (PACE), participation in the AMA San Francisco Marketing Hackathon this April marked one of those moments. The hackathon brought together purpose-driven nonprofits and skilled marketing... read more →

