More from Thomas Moyer
Peter Farago has rewritten his company's website five times in one year. Not refreshed, not tweaked: rewritten, because the positioning kept evolving, because the category kept moving, and because roughly 25 new competitors appeared in his corner of the AI developer-tool market in the same stretch. That pace would have... read more →
Marketing professionals spend much of their careers developing campaigns, analyzing performance metrics, and adapting to an ever-changing landscape of platforms and technologies. Rarely do we have the opportunity to pause and reflect on the principles that truly underpin our work. Ironically, it wasn't a strategy meeting or a boardroom discussion... read more →

