Modern marketing conversations often focus on tools, tactics, and the newest AI breakthrough. Yet the most durable lessons about strategic growth rarely come from software announcements or trend reports. They come from leaders and operators who have spent decades navigating changing technology, economic cycles, and evolving marketing expectations. This theme... read more →
More from Rinita Datta
In our latest Misadventures in Marketing episode, Channel Surfing, Steve Haney and Peter Farago tackled a deceptively simple question: how do modern marketing teams figure out which channels actually work, especially when you are starting from a cold start? The short answer, as Steve put it, is that “there’s no... read more →
Our flagship podcast, Misadventures in Marketing, is back with Season 3! In the first episode, Stage Ready, Steve Haney and Peter Farago unpack a topic that many marketing teams still underestimate: public speaking. Rather than treating speaking as a personal perk or a branding afterthought, Steve and Peter framed it... read more →
For most marketers, failure rarely comes from a lack of effort, intelligence, or creativity. More often, it comes from a far more uncomfortable reality: nobody is paying attention. In Episode 8 of Misadventures in Marketing, titled “When Nobody Cares,” hosts Steve Haney and Peter Farago confront this reality head-on. Rather than... read more →
In Episode 7 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive deep into one of the biggest tensions in marketing today: AI has made content creation cheap, fast, and endlessly scalable—yet capturing attention has never been more difficult. As Peter puts it, “Content is so cheap to... read more →
In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack one of the most misunderstood—and often mishandled—responsibilities for marketing leaders: how to show up in a board meeting. CMOs typically get a few minutes to convey progress, surface risks, and signal alignment across the entire GTM... read more →
In Episode 5 of Misadventures in Marketing, hosts Peter Farago and Steve Haney dive into one of B2B’s most expensive problems: leads falling into the widening gap between MQL and SQL. This is more than a conversion challenge—it’s an operational, cultural, and alignment challenge. This episode goes deeper than the... read more →

