In this episode of Misadventures in Marketing, hosts Peter Farago and Steve Haney unpack the seismic shift from search engine optimization (SEO) to generative engine optimization (GEO). They explore what it means for marketers now that consumer behavior is skipping 10 blue links in favor of instant answers from AI... read more →
More from Rinita Datta
Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs. In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building... read more →
If you've ever been stuck in a meeting where someone says, “We're waiting on the MQLs to hit our MAP before triggering the TOFU nurture for the SDR handoff,” you're probably deep in marketing acronym territory—and this one’s for you. In Episode 11 of the Misadventures in Marketing podcast, hosts Peter... read more →
Reference customers are the most valued asset in B2B marketing, trusted by other customers and prized by Sales teams. We all know that marketers love telling stories—but there's one that's always better when someone else tells it: your customer's success story. In this week's episode of Misadventures in Marketing, hosts... read more →
Marketing Metrics: Marketers often see them as both essential and intimidating. On this week's Misadventures in Marketing podcast, we tackled the sometimes confusing yet always indispensable world of marketing metrics. Marketing Metrics: Necessary, but Not Always Fun Peter Farago admits right away: “I love insights, but getting the data right... read more →
If you’ve heard the term “product-led growth” and wondered what it means, you’re not alone. It’s one of those phrases that sounds like Silicon Valley speak, but is a desirable way companies can grow rapidly, especially in tech. This week on Misadventures in Marketing, AMA SF’s new podcast, hosts Peter and... read more →

