The American Marketing Association San Francisco Chapter is preparing to launch its next round of the Externship Academy. This four-month-long program will provide externs the opportunity to work with a business professional to gain real-life marketing experiences focused on learning and career development. Externs will include college and graduate students, young marketing professionals, and those transitioning in their careers. Externs will work between 15 – 25 hours a week.
Each extern cohort will be paired with a mentor who will support externs throughout the entirety of their ten experiences. Mentors are experienced Marketing Professionals who support externs throughout the entirety of their experience by defining projects and deliverables and acting as middle-man. Externs meet weekly, and weekly biweekly with a mentor to review progress.
Learn more about the last session here: https://www.amasf.org/externship-academy/
For the 2023 intake, the AMA Externship Academy will run from February to early June. We are now in the process of recruiting part-time volunteers to help run our one-of-a-kind program.
If you are interested, please email us at: info@amasf.org
Recruitment Chair
- The ultimate goal of this role is to recruit extern participants for the Academy.
- All interested extern applicants must complete a short application and attend a mandatory info session.
- This role will develop relationships with local undergraduate and graduate universities to recruit and recurring extern participants.
- This role will utilize ob searching platforms, LinkedIn, partner networks, emails, social media, and other tools to recruit and drive registration.
- This role will create goals and KPIs around recruitment numbers including the types of individuals in this program.
- Time Commitment Includes:
- Attending one-hour weekly check-in with the internal Externship team
- Working available hours during the week (2 Hours Minimum)
Skills Development Chair
- This role will support the Lead of the AMA SF Externship program with the development of four workshops throughout the Externship Program.
- These workshops are about 45 minutes and may cover topics such as branding, social media, digital marketing, job searches, resumes, etc.
- Skills development workshops will be mandatory for extern participants, and open to AMA members and non-members.
- This role will support the creation of these workshops, including creating visibility about these workshops with email and social communications.
- This role will establish goals and KPIs to measure attendees and the success of these events.
- Time Commitment Includes:
- Attending one-hour weekly check-in with the internal Externship team
- Working available hours during the week (2 Hours Minimum)
Email Communication Chair
- This role will manage communications to externs and extern businesses through biweekly and monthly communications.
- This role will work with the Lead of the AMA SF Externship Academy to develop a template to utilize throughout the program.
- This role will send biweekly newsletter communications to externs including information about upcoming workshops, job postings, certifications, AMA Events, resources, etc.
- This role will send monthly newsletter communications to extern businesses including information about extern spotlights, program announcements, important dates, resources for small businesses, etc.
- This role will utilize email-sending platforms, learn best practices for email, and track success metrics on these email campaigns. (This may include Open Rates, CTRs, etc.)
- Time Commitment Includes:
- Attending one-hour weekly check-in with the internal Externship team
- Working available hours during the week (2 Hours Minimum)
If you are interested in any of these roles, please email us at: info@amasf.org