Season 2 of Misadventures in Marketing opens with a bang—and a browser full of AI tabs.

In this episode, Peter Farago and Steve Haney go deep on how they actually use generative AI tools in their marketing work. Not in theory, but in the day-to-day grind of writing content, building campaigns, and delivering results.

Forget prompt-engineering masterclasses. This is a grounded, behind-the-scenes look at how two experienced marketers are reshaping their workflows—with some real skepticism, some big productivity wins, and a few very funny misadventures along the way.

The Good, the Great, and the Meh

• How Peter built a company knowledge base with sales transcripts, marketing strategy docs, product docs, technology details, and more, into ChatGPT to ground it in useful context for his work.
• Why Steve prefers Gemini for day-to-day work, and how it’s now embedded directly in Google Workspace, from Slides to Docs to search.
• Peter’s feedback loop across models—using ChatGPT, Gemini, and China-based Manus.ai to critique, improve, and iterate until a blog post hits the “A+” bar. Make the LLMs critique each other.
• AI isn’t just writing tools: Steve shares a use case for Canva AI to generate dozens of event signage assets using branded templates, spreadsheets, and prompts.
• What AI still can’t do (and maybe shouldn’t): nuanced positioning, resonant voice, and connecting emotionally with real people. “It’s not only about doing more,” says Steve. “It’s about doing better.”

A Marketer’s Dream Team

As the episode explores, we’re inching closer to a world where every marketer has a virtual team of AI agents—your head of content, demand gen manager, analyst, even creative director—each one fine-tuned to your brand, trained on your assets, and ready to act on natural-language input.

Steve’s already experimenting with building this kind of bot-based bench. Peter remains pragmatic: the tech is promising, but until agents can execute with autonomy and context-awareness (and not just mimic tasks), humans still have to be the editors-in-chief.

But the potential is real—and rapidly closing in. According to Gartner, 30% of outbound marketing messages from large organizations will be generated by AI by 2025. The next question isn’t if agents can help—it’s how to use them without outsourcing your thinking.

AI Won’t Take Your Job. But a Marketer Who Uses It Might.

Generative AI is no longer a future trend—it’s a present reality reshaping how marketing teams operate, create, and compete. But as Peter and Steve show, those results don’t come from asking AI to think for you. They come from using it to think with you.

The real question isn’t “Will AI take my job?” It’s: How will I use it to do my job better, faster—and with more impact than ever before?

🎧 Listen to Season 2 Episode 1: “How We AI” to hear how Peter and Steve use LLMs in the real world—and why great marketing still needs a human edge.

👉 Listen to the podcast on Spotify and Apple Podcasts.

📚 Check out summaries from other episodes:

• Marketing Acronym Hell: Welcome to the Funnel
• Can Marketing Awards Support Brand Strategy?
• Reference Customers Are a B2B Marketing Must

Misadventures in Marketing is a weekly podcast by the AMA San Francisco chapter. Veteran Silicon Valley marketing execs Peter Farago and Steve Haney explore the messy, rewarding, and occasionally absurd world of high-tech marketing — especially in early-stage startups. Each episode covers real-world challenges, trends, and lessons from the front lines.