In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →
More from Rachel Bontempi
COVID-19 has turned our world on its head: businesses have been forced to close their doors, the stock market continues to fluctuate, and unemployment claims are soaring. Business owners and managers are dealing with revenue uncertainty, painful layoffs, and plenty of other stressors. Now, they must add coronavirus scams to... read more →
Inbound marketing is the ideal marketing strategy for startups. It’s a malleable approach that can be tailored to your audience and your goals, one which maximizes the reach of technology while getting the most out of your marketing dollar. How does it do this? Inbound marketing works in a digital... read more →
Sometimes, what startups DON’T do for their marketing is as important as what they actually do. That’s one of the most common nuggets of wisdom I give out when discussing startup strategy and inbound marketing, though if you want to be zen about it, it’s probably a good philosophy for... read more →