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H/L Presents: Key Consumer Trends 2025

• admin
• January 17, 2025
• Advertising

As we navigate the evolving landscape of consumer behavior in 2025, marketers face both challenges and opportunities in connecting with their audiences. A comprehensive new research report from H/L offers valuable insights into the changing dynamics of consumer preferences, spending patterns, and brand relationships.  The research team has uncovered 6... read more →

Is AI Coming for Your Marketing Job?

• admin
• October 20, 2024
• AI, Marketing

AI is transforming marketing, and it’s just getting started. With large language models (LLMs) now available at scale, rapid improvements are inevitable. The question isn't if AI will affect your job, but how much of it AI will take. Right now, it automates routine tasks and speeds up workflows, giving... read more →

AMA SF’s Predictions for 2024: Our Experts Share Their Insights

• admin
• January 8, 2024
• AI, Digital Marketing, Getting Ahead, Insights, Online Marketing, Work Relationships

As marketers, we’re used to keeping one eye on the now and an eye toward the future. What better time to assess what’s ahead than the New Year? We polled our members and the AMA San Francisco board to hear the changes and trends they expect to shape how marketers... read more →

WATCH | Explore the Metaverse – Session 1

• admin
• September 26, 2022
• Events, Webinars

Catch our latest webinar featuring Michelle Excell, our expert host, as she synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space. Click here for Session 1 Presentation Deck and Resources. In our first session, we addressed: The headlines Myths and misconceptions Definitions... read more →

Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

• admin
• April 12, 2022
• Branding, Customer Experience

Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →

WATCH | Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

• admin
• March 24, 2022
• Events, Webinars

The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

• admin
• October 26, 2021
• Events, Webinars

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →

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