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Customer Journey Mapping: Creating Meaningful Brand Experiences that Convert

• admin
• April 12, 2022
• Branding, Customer Experience

Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →

WATCH | Senior Marketing Leaders Share: How We Rise in an Ever-Changing Landscape

• admin
• March 24, 2022
• Events, Webinars

The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →

WATCH | Marketing Workshop for Small Businesses and Micro-Enterprises

• admin
• October 26, 2021
• Events, Webinars

A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →

WATCH | Winning in a Multicultural America

• admin
• September 27, 2021
• Events, Webinars

A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →

WATCH | Digital Disruption, Part 1: Five Hallmarks of an Agile Content System

• admin
• July 26, 2021
• Events, Webinars

The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →

WATCH | All Eyes on Gen Z: Current Trends and Actionable Insights

• admin
• June 21, 2021
• Digital Transformation, Insights, Webinars

A closer look at where Gen Z is spending their time, what their passions are, and how to engage with them authentically. Press play to learn more. There is no doubt that we’re watching a new generation come of age. Amidst the looming pandemic, these digital natives (generally born between... read more →

Senior Marketer Success: Challenges & Career Growth

• admin
• February 4, 2021
• Insights, Professional Development, The New Normal

Hear from these prominent senior marketing leaders as they discuss their secrets to success and how they are facing the challenges of today’s unique market. Also, learn their tips for fast-tracking career growth in a highly competitive environment.... read more →

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