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Catch our latest webinar featuring Michelle Excell, our expert host, as she synthesized relevant info for marketers to identify value-creation for their brands or organizations in this innovative space. Click here for Session 1 Presentation Deck and Resources. In our first session, we addressed: The headlines Myths and misconceptions Definitions... read more →
Customer journey mapping is a powerful tool for identifying customer touch points and performing a company- wide reality check about the customer experience. Understanding your customer's journey also will help you design brand experiences that not only convert, but also make the experience with your brand memorable. For this article... read more →
The American Marketing Association San Francisco chapter hosted a fireside chat on March 23rd, 2022 in celebration of Women’s History Month, where we were joined by executives from Peloton, Talkspace, and Women in Revenue. Watch now to hear the panelists discuss: How marketing and audience engagement strategies are shifting, and... read more →
A conversation with local business owners and grass-roots / digital marketing specialists in partnership with Voices of the Community. The AMA SF and Voices of the Community radio show and podcast co-developed an interactive workshop to shine a light on local Bay Area small business owners, their stories, and the... read more →
A conversation on how Clorox successfully drove change to meet the needs of an increasingly multicultural America. Dr. Jake Beniflah, Executive Director at the Center for Multicultural Science, and Erica L. Jacobs, Associate Director, Multicultural Marketing, at The Clorox Company, outline how Clorox, a global CPG leader in cleaning and... read more →
The first installment of our new 3-part event series entitled “Digital Disruption” tackles the fast-paced nature of Content Marketing. Omar Akhtar, Research Director at Altimeter, and David Novak, Senior Partner at Prophet, will share findings from their annual State of Digital Content study, a global benchmark survey that records the... read more →
