Digital Marketing

More from Amy Brennen


Why Today’s Marketers Need to Work Harder, Faster, and Smarter than Ever


Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →

16 Content Marketing Tools to Have in Your Back-Pocket


16 Content Marketing Tools to Have in Your Back-Pocket
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Marketing Confessions: A Virtual Mix and Mingle


Marketing Confessions
Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Webinar Recap: Navigating the New Normal


In the shadow of an unprecedented period full of new challenges and alterations to social norms, there is a degree of solace in the knowledge that businesses still need to exist and people still need to work. Embracing these challenges and looking not to survive, but rather to thrive through... read more →

How Pharma Companies Test Marketing Strategies during the Pandemic


The Government and Pharmacies Response to Medication Shortages Recent developments in the US have caused there to be shortages in Personal Protective Equipment (PPE) and various types of medical drugs during the COVID-19 pandemic. The government is working with multiple pharmaceutical manufacturers and engineering companies to keep up with the... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis


Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools


When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →