Digital Marketing

More from Susan Glenn


Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020


California’s New Privacy Regulations: What Marketers Need to Know Now
As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Voice Apps: Delivering Personalized Conversational Voice Shopping Experience at Scale


Voice Apps
Success in today’s mobile world means finding new ways to build customer relationships that last. And in today’s multi-channel world, e-commerce businesses expect customers to interact with them through the channel of their preference. According to Harvard Business Review, 73% of consumers use multiple engagement channels in their interactions with... read more →

Is Your Website Optimized for Lead Conversions?


Optimizing your website to generate leads is an essential step in creating a dedicated user base. Unfortunately, it's not as simple as adding a pop-up on your website that says “click here” while you sit back and watch your leads come through the door. With companies competing for customer attention... read more →

3 Reasons Why Your SMB Needs Instagram


Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →