More from Janette Roush

A Guide to Leveraging ChatGPT for Effective Marketing Experiences

• Janette Roush
• May 17, 2023
• Content Marketing, Digital Marketing, Digital Transformation

By Janette Roush OpenAI’s ChatGPT has filled our LinkedIn news feeds in 2023, but the breathless headlines about plug-ins and APIs might leave marketers wondering how ChatGPT could be used today – for free – to make their jobs easier or to create better campaigns. I’m not an early adopter... read more →

Elevate Your Marketing Game with a Robust Email and SMS Strategy

• Stephanie Maassen Deason
• April 3, 2023
• Consumer Technology Marketing, Content Marketing, Digital Marketing

Developing ​marketing strategies is critical to ensuring your brand messaging is consistent across all digital channels, which can help build trust and credibility with your audience. In a survey by MoEngage, 27% of all respondents said that they are “most frustrated” when brands send inconsistent messaging on different channels. The... read more →

The Connection Between Web Accessibility and Digital Marketing

• Beau Peters
• January 24, 2023
• Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

Building Your Small Business Through Effective Marketing Campaigns

• Beau Peters
• December 6, 2022
• Digital Marketing, KPIs, Marketing Campaigns, Online Marketing, Small Business

Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →

Marketing In the Metaverse: What to Expect and How to Prepare

• Madeleine Crichton
• August 24, 2022
• Digital Marketing, Digital Transformation

The world of digital marketing can be chaotic and exciting. Changes in technology create daily opportunities for brands in every industry, and you don’t have to know too much about TikTok, Instagram, or other social media apps to understand their impact. With more users swapping in-store visits for the comforts... read more →

What Is a Search Engine Results Page, and How Can It Help Your Small Business?

• Beau Peters
• May 10, 2022
• Content Marketing, Digital Marketing, Online Marketing, SEO

Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →

Three ways to empower sales teams for social selling success

• Loreto Berry
• May 5, 2021
• Business Development, Digital Marketing, The New Normal

When companies were forced to go remote due to COVID-19 restrictions, sales prospecting became more difficult, and turning to social media often was the only way to connect and engage with potential customers. Now? It’s come to the forefront as one the most powerful ways to ignite relationships with B2B... read more →

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