Author Archive for Beau Peters

Beau Peters is a creative professional with a background in service and management. He is also an avid researcher and a writer of “all the things”, but enjoys writings focused on technology and digital marketing. He has a passion for purpose-driven content and bettering the human experience. In his free time, he enjoys having a good cup of coffee and seeing the world.

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More from Beau Peters

The Connection Between Web Accessibility and Digital Marketing

Beau Peters
January 24, 2023
Content Marketing, Customer Experience, Digital Marketing, Digital Transformation

Web accessibility ensures that all users can enjoy the internet and digital materials without fear of discrimination. As a digital marketing professional, you can do your bit by creating materials that follow Americans with Disabilities Act (ADA) guidelines and are fully accessible to all audiences. Accessible web materials may even... read more →

Building Your Small Business Through Effective Marketing Campaigns

Beau Peters
December 6, 2022
Digital Marketing, KPIs, Marketing Campaigns, Online Marketing, Small Business

Building a small business is exciting and fulfilling. Each day brings new challenges for you to meet. You never know when you’re going to earn your big break and are constantly on the lookout for new opportunities. An effective marketing campaign can make all the difference during the growth cycle... read more →

Healthy Ways to Achieve Organic Traffic Growth

Beau Peters
October 31, 2022
Content Marketing, Customer Experience, Insights, Online Marketing, SEO, Website Optimization

The advent of Web 2.0 has been both a blessing and a curse for ambitious entrepreneurs. On one hand, the internet has given businesses access to an entire world of potential customers. On the other hand, it has also exposed companies to an entire world of competitors. This has brought... read more →

Why You Should Keep Accessibility In The Forefront Of Your Content Marketing

Content marketing is a must in anyone’s marketing strategy for various reasons. For instance, you can save money on marketing costs while growing your quality leads list. You also have an opportunity to build customer relationships unlike any other. But if you’re not prioritizing accessibility in your content marketing, you... read more →

What Is a Search Engine Results Page, and How Can It Help Your Small Business?

Beau Peters
May 10, 2022
Content Marketing, Digital Marketing, Online Marketing, SEO

Many small businesses recognized the importance of e-commerce and online marketing during the COVID-19 pandemic — but while having a good-looking website and top-notch social media content may have sufficed during those tough times, business owners now need to get more strategic about their online presence. If you want to... read more →

Why Brands are Embracing Sustainable Marketing Today

Sustainable marketing is everywhere these days. Businesses are designing new products and campaign materials built around the idea of sustainability, and businesses and consumers are buying them. But what’s the big deal? Is sustainability really worth embracing in marketing? It turns out it is. With younger generations driving a shift... read more →

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