Insights

More from Susan Glenn


Exploring Ethics in Everyday Marketing


At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

What Marketers Need to Know about the California Consumer Privacy Act


What Marketers Need to Know about the California Consumer Privacy Act
The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →

PR Pros Share Their Tips for Strategic and Creative Brand Promotion


Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMA SF) and the Public Relations Society of America, San Francisco (PRSA-SF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three... read more →

Cultivating Diversity and Inclusion in the Workplace


According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →

An Evening with Stan Phelps, Think Pink: Amplifying Weirdness & Embracing Weakness to Stand Out


In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?... read more →

Master Digital Marketing with the 3 Vs: Voice, Video and Visual


Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →