Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →
More from Laurie Weber
The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area. Our esteemed panel shares how they are navigating their professional lives and the "new normal" with both purpose and vigor. Watch the event recording to uncover: How these experienced marketers are moving forward... read more →
Self-promotion is the action of promoting or publicizing oneself or one's activities. So why do so many of us, women in particular, feel guilty or uncomfortable doing it? Or avoid it altogether? Self-promotion is both strategy and art. It requires self-awareness as well as knowledge of your environment. The failure... read more →
The pandemic forced thousands of employees to work from home. As months of lockdown have stretched into 2021, this once-temporary work measure is becoming permanent for many. So now is the time to equip yourself to handle the dynamic of working from home long-term. 1. Set up the Right Remote... read more →
Over the past year, the pandemic created waves of economic and social transformation unseen in our lifetimes. No company or marketer was safe from the abrupt change as conferences were canceled, marketing plans were scrapped, and offices closed. However, during this past year, I also thought of the famous Henry... read more →
Hear from these prominent senior marketing leaders as they discuss their secrets to success and how they are facing the challenges of today’s unique market. Also, learn their tips for fast-tracking career growth in a highly competitive environment.
At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →