Insights

More from Susan Glenn


PR Pros Share Their Tips for Strategic and Creative Brand Promotion


Who better to bridge the gap between marketing and PR than the American Marketing Association of San Francisco (AMASF) and the Public Relations Society of America, San Francisco (PRSASF). At their partnered event, Getting Creative with your PR: Leveraging Creative to Make Better Pitches, a panel comprised of three leaders... read more →

Cultivating Diversity and Inclusion in the Workplace


According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →

An Evening with Stan Phelps, Think Pink: Amplifying Weirdness & Embracing Weakness to Stand Out


In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?... read more →

Master Digital Marketing with the 3 Vs: Voice, Video and Visual


Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →

What to look for When Engaging a Digital Marketing Agency


Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →