Customers have grown weary of brands. They are constantly bombarded with messages about why they should be choosing one brand over the other and ultimately left feeling unsure and insecure about their choices. The best way to combat this issue and stand out among your competition, is to humanize your... read more →
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Good news! Our partner — Growth Marketing Conference — has a Special 25 % discount for you on their big Global Growth Marketing Conference 2017 show, December 6-7 in San Francisco! It’s the only event dedicated to teaching what it actually takes to move your growth needle — no filler, no fluff — so you can start hitting the growth numbers you know you deserve.... read more →
by Megan De Trane and Morgan A. Ward With the importance of social consciousness to millennials, many brands have attempted to align themselves with causes from supporting breast cancer research to championing legal immigration. When done correctly, the consumer’s engagement and loyalty to the brand increase. When done poorly, the... read more →
Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health... read more →
Last Tuesday October 17th, the AMA SF hosted “The Rise of Programmatic” on at Galvanize in SOMA to discuss a hot topic in marketing: programmatic ad buying. Brian Cooper, Director of the Marketing Analytics and Data Sciences team at Juniper Networks, moderated the discussion. On the panel was Aran Dahl,... read more →
Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested... read more →
By Leandro Margulis Today, people automatically tune out display advertising in mobile and digital solutions. And with all the ad blocker solutions available, there needs to be a better way for advertisers to interact with and reach users. We can learn a lot from the analog world and apply it... read more →
