Last Tuesday October 17th, the AMA SF hosted “The Rise of Programmatic” on at Galvanize in SOMA to discuss a hot topic in marketing: programmatic ad buying. Brian Cooper, Director of the Marketing Analytics and Data Sciences team at Juniper Networks, moderated the discussion. On the panel was Aran Dahl,...
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Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested...
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By Leandro Margulis Today, people automatically tune out display advertising in mobile and digital solutions. And with all the ad blocker solutions available, there needs to be a better way for advertisers to interact with and reach users. We can learn a lot from the analog world and apply it...
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By Charles Costa If you’ve recently tried to name a company, product, or just a side project, you’ve probably gone through the frustration of seeing that all the .com names you’ve wanted were taken. For years, the only other decent alternatives were .net and .org domains, however those typically aren’t...
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I spent my time in college learning communication theory and looking at people’s habits while interacting with one another or being interacted with. I focused on the meta: communicating messages with deeper context and building greater meaning. I took a personal interest in interactive communication and brand building, specifically in...
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Have we reached the end of free content on the web? As ad blockers gain continue to gain traction, many publishers have been bracing for the worst as their primary source of revenue is cut off. It sounds like a new challenge, however if you look back to the dot...
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With the average price tag of $5 million for a 30s spot - running a spot during Super Bowl is always a huge decision. Fortunately for Death Wish Coffee, they won the commercial slot in 2016 Intuit QuickBooks Small Business Big Game contest. While the Super Bowl slot generated a...
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