Market Research

More from Josh Loebner

Disability Inclusion Beyond Accessibility Marketing: 9 Ways to Bridge the Disability Gap

October was National Disability Employment Awareness Month. In recognition of this, Josh Loebner, Director of Strategy, DE&I for Designsensory, shares his thoughts on disability inclusion, and provides some suggestions on how you can practice disability marketing and recruiting. In the US, 26% of the population is disabled, but according to... read more →

Content Means Business: Align Your Content Strategy With Business Goals

Akshatha Kamath
September 1, 2021
Content Marketing, Growth Marketing, Market Research

You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →

Is Your B2B Content Missing the Mark? 4 Tips for Connecting with Your Customers

Laurie Weber
April 7, 2021
B2B, Content Marketing, Insights, Market Research

Fact: Many B2B content efforts—despite generating an avalanche of words and ideas—do little to move the conversation forward. In fact, most B2B creative is "ineffective,” according to recent findings from the LinkedIn B2B Institute and market research agency System1--quite a sobering stat. So what’s wrong with this picture and what... read more →

Three Ways Brands Can Embrace Consumer Empathy

Janice Cuban
February 2, 2021
Advertising, Branding, Consumer Empathy, Consumer Technology Marketing, Insights, Market Research

At the beginning of the pandemic, it seemed every major brand wanted to show they understood what "we" were going through. But most ads failed miserably, stuffed with stock footage and clichés that rang false on the authenticity meter. So much so that a parody reel was created that would... read more →

Understanding Your Customer: How Innovation is Changing the Research and Insights Landscape

Shruti Shah
September 16, 2019
Events, Insights, Market Research, Networking
market research, purchase intent, understanding your customer

Understanding Your Customer - Panel

At our recent event, Understanding Your Customer – How Innovation is Changing the Research and Insights Landscape held at the Google Community Space in San Francisco, a panel of leading market researchers shared their insights on how innovation is leading the quantitative and qualitative market research industry. The expert panel... read more →

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