Author Archive for Akshatha Kamath

Akshatha Kamath leads content marketing at MoEngage. She’s one of “LinkedIn Content 50”, has been recently featured on the list of “The Most Influential Content Marketing Professional” by World Marketing Congress and on the “Top CX100” list by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life at different places.

More from Akshatha Kamath

16 Content Marketing Tools to Have in Your Back-Pocket

Akshatha Kamath
July 23, 2020
Content Marketing, Digital Marketing, Growth Marketing, Tool of the Week
airstory, canva, content marketing tools, grammarly, hemingway editor, hubspot, portent, social report

As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis to create content that helps your brand... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

Akshatha Kamath
April 20, 2020
Content Marketing, Digital Marketing, The New Normal
Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

9 Content Marketing Influencers to Follow in 2019

Akshatha Kamath
August 12, 2019
Content Marketing, Influencer Marketing
Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

5 Brands that Turned to Content Marketing to Drive Results

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →