More from Akshatha Kamath
Among the many impacts of COVID the past two years has been a reassessment by millions of workers, including marketers, of their professional careers. For individuals considering a move to content marketing (and those who may not have thought about it), the space has evolved in recent years, and career... read more →
You’ve probably realized this by now, but measuring likes, click rates, and downloads will only take your content marketing so far. If you want to invest in content that resonates with your audience and impacts your company’s business, you need to go deeper. Until recently, most companies simply 'did content... read more →
If you're a leader or part of a content team, you might have spent a significant amount of this year pivoting to meet the moment. You probably also needed to move faster with shorter content production cycles than ever before. In essense, content creation and distribution radically transformed during 2020... read more →
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis to create content that helps your brand... read more →
Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →
Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →