Author Archive for Akshatha Kamath

Akshatha Kamath

Akshatha Kamath leads content marketing at MoEngage. She’s one of “LinkedIn Content 50”, has been recently featured on the list of “The Most Influential Content Marketing Professional” by World Marketing Congress and on the “Top CX100” list by Adobe. She is a content marketing specialist with close to 12 years of experience in writing, strategizing, and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv helping them with content, brand, and communication strategies that are aligned with their business goals. Akshatha volunteers with AMA SF as a writer. She is also a published author with publications such as Clickz, Digital Market Asia, and e27. She is an avid reader and a traveler who enjoys experiencing the flavors of life at different places.

More from Akshatha Kamath


16 Content Marketing Tools to Have in Your Back-Pocket


16 Content Marketing Tools to Have in Your Back-Pocket
As a content marketer you must play multiple roles to produce content that engages your audience at various stages of your company’s purchase cycle. Copywriter, video editor, designer, ppt expert, and marketer are some of the roles they juggle on a daily basis  to create content that helps your brand... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis


Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

9 Content Marketing Influencers to Follow in 2019


Influencer Marketing
Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →