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Redefining Your Brand Management Strategy

• admin
• April 18, 2022
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• Content Marketing, SAN FRANCISCO AMERICAN MARKETING ASSOCIATION, The New Normal

Sessions Air Daily at 10am CST  A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content... read more →

Marketing Confessions: A Virtual Mix and Mingle

• Rachel Bontempi
• July 8, 2020
• Content Marketing, Digital Marketing, eventbrite, Events, Networking, Professional Development, Webinars
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• Content Marketing, Digital Advertising, digital marketing, SEO

Made accessible to all through the power of Zoom, the San Francisco Chapter of the American Marketing Association recently held an online event, “Marketing Confessions: A Virtual Mix and Mingle.” The attendees were first given an initial introduction as a large group before moving into breakout sessions of 15-20 people... read more →

Four Ways Content Marketing Plays a Vital Role in Your Organization During the Crisis

• Akshatha Kamath
• April 20, 2020
• Content Marketing, Digital Marketing, The New Normal
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• Content Marketing, crisis communications, marketing during a crisis

Nothing could have prepared us for COVID-19. Brands that survived recession and slowdowns in the past do not have a playbook for the current situation. As you’re reading this, the global economy is dipping and the pandemic is predicted to cost the global economy $2.7 trillion. Naturally, the impact of an economic... read more →

9 Content Marketing Influencers to Follow in 2019

• Akshatha Kamath
• August 12, 2019
• Content Marketing, Influencer Marketing
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• Content Marketing, content marketing influencers, influencers

Content marketing is at the heart of most organizations today. In fact, a 2019 study by CMI suggests that 93 percent of B2B marketers and 64 percent of B2C marketers say that their organizations are extremely committed to this tactic. Companies are now beginning to look at content more strategically... read more →

Tips on Creating the Most Engaging Content for Your Audience

• Emily Banks
• July 30, 2019
• Content Marketing
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• content creation, Content Marketing, engaging content

The competition for your audience’s attention is fierce. From advertisements to social media comments to blog posts, we are bombarded with a variety of content every day. In fact, more than three million blog posts and 380 million tweets are published daily. When coming up with content ideas, consider your... read more →

5 Ways for Businesses to Cut Through the Content Clutter

• Christina Lee
• July 16, 2019
• Content Marketing, Getting Ahead, Online Marketing
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• clutter, Content Marketing, content noise, noise, reaching your audience

In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

5 Brands that Turned to Content Marketing to Drive Results

• Akshatha Kamath
• May 30, 2019
• Content Marketing, Insights
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• Content Marketing

Years before they coined the term 'content marketing', companies have been practicing content marketing in some shape or form whether it was through magazines, articles, newsletters, or some form of print. Over a century ago, John Deere, owner of an agriculture and construction machinery company launched The Furrow, a legendary... read more →

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