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Redefining Your Brand Management Strategy
April 18, 2022 - April 22, 2022
Sessions Air Daily at 10am CST
A strong and positive brand reputation increases revenue and brings in new customers. Organizations invest lots of time and money to build and sustain their brands, but maintaining brand integrity can be challenging – especially when multiple people are involved in creating brand content across many different touchpoints.
The solution: A reliable brand management strategy.
Join this coffee talk series to learn how to:
- Build your brand identity
- Structure your brand management system
- Apply your brand management strategy to maintain brand integrity
- Take action to elevate your brand to the next level
Fifteen (15) people (3 people per day) who attend the AMA Coffee Talk Series “Refining Your Brand Management Strategy” will be awarded a $25 Starbucks e-giftcard. The drawing will take place on the last day of the series, Friday, April 22, 2022. Winners will be announced on https://www.linkedin.com/company/canto/. The giveaway will be emailed directly to the winners’ email address provided at time of registration and sent out within 2 business days following the winner announcement. Only attendees located in the United States are eligible for this giveaway.
Coffee Break Schedule
Monday, April 18
Build Your Brand Identity
In this session, you’ll learn how top companies build and shape their brand identities – plus why you need to be intentional in shaping your own.
Tuesday, April 19
Develop a Brand Management System
On day two, we’ll explore the organizational principles behind a strong brand management system, including how to create a single source of truth for brand assets.
Wednesday, April 20
Maintain Brand Integrity
Learn how to create clear brand guidelines and establish approval processes that protect brand integrity without creating bottlenecks.
Thursday, April 21
Ensure Brand Consistency
Discover how to use technology to ensure your content is always on-brand, no matter who is involved in creating and distributing it.
Friday, April 22
Bring It All Together
In the final session, we’ll bring all the brand management principles we’ve discussed together and boil them down into actionable steps.