Getting Ahead

More from Stephanie Maassen Deason


3 Reasons Why Email and SMS are Important to Your Marketing Mix


There’s never been a better time to launch a robust email and SMS marketing campaign calendar. According to Campaign Monitor, 64.1% of small businesses used email marketing to reach customers, second only to Facebook in popularity. And 9 out of 10 consumers prefer to communicate with businesses through text messages,... read more →

The Freelance Hustle for a Post-Covid Era


During the coronavirus crisis my business was flourishing, clients were paying, things were great (for a pandemic, anyway). Then, recently the company that runs most everything on your computer abruptly ended my contract after two years due to budget cuts. Suddenly I was in the club that no one wants... read more →

Four Keys to Pivoting Your Business in Times of Adversity


When the COVID-19 pandemic struck earlier this year, businesses felt the fallout far and wide. But as tough as it has been for businesses, a great teaching moment has been revealed. Leaders have stepped up in unexpected ways to not only ride out the crisis, but to make innovation, creativity... read more →

Six Key Takeaways from The AMA Leadership Summit 2020: Elevate


As the saying goes, “Board members who learn together grow together”, and that’s exactly what the American Marketing Association, San Francisco Chapter (AMA SF) Board did this past weekend. Along with all the other AMA Professional Chapter Leaders across North America, the AMA SF Board participated in its annual AMA... read more →

How to Keep Employees Engaged During the COVID-19 Pandemic


How to Keep Employees Engaged During the COVID-19 Pandemic
In order to slow the inevitable spread of the novel coronavirus (COVID-19), the government has turned to employers, asking them to do all that they can. On March 10th, Dr. Jay C. Butler, a top official with the U.S. Centers for Disease Control and Prevention (CDC), explained the agency’s rationale... read more →

The Marketing Career Accelerater: SF’s Paragon Career Networking Event


The AMA SF Marketing Career Accelerator
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital


Digital Is the New Marketing
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →