Getting Ahead

More from Ekaterina Lyapustina


9 Essential SEO Tips for Getting a Higher SEO Ranking


No one ever wants to experience that troubling and dreaded feeling when you notice that your website is no longer ranking high on SERPs. You immediately go into what experts often call “SEO panic mode” and frantically start looking for a solution. For many websites and e-commerce brands that sell... read more →

How to Improve Your Performance Review by Learning New Digital Marketing Skills


As digital marketers, we’re numbers focused. We’re constantly measuring results and checking performance metrics. We need to know how well that last email performed, what kind of revenue we’re generating from a pay-per-click campaign, and the social media response to our latest event. It’s the cycle of our work days: We strategize, we market, we measure, we analyze, we adjust—and numbers are... read more →

Cultivating Diversity and Inclusion in the Workplace


According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →

An Evening with Stan Phelps, Think Pink: Amplifying Weirdness & Embracing Weakness to Stand Out


In today’s hyper-competitive, vastly connected world, it’s more critical than ever for organizations to stand out. Consumers have increasingly more opportunities (particularly in a digital context) to select their preferred brands from a sea of choices. So how do you increase the chances they will choose yours over the rest?... read more →

Master Digital Marketing with the 3 Vs: Voice, Video and Visual


Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →

What to look for When Engaging a Digital Marketing Agency


Remember, the marketing agency you select could make or break your business online. That's why you should take the time to exercise due diligence. Internet plays a vital role in how today’s consumer makes purchasing decisions. It influences consumers how to actually purchase their products and services. Hence it is... read more →