Getting Ahead

More from Susan Glenn


The Marketing Career Accelerater: SF’s Paragon Career Networking Event


The AMA SF Marketing Career Accelerator
American Marketing Association’s San Francisco chapter has done it again! This year, the annual Marketing Career Accelerator, arguably the paragon of career advancement events in the Bay Area, was held again in General Assembly’s ample and welcoming San Francisco location, and it didn’t disappoint. With a resume review station, a... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital


Digital Is the New Marketing
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

5 Ways for Businesses to Cut Through the Content Clutter


Cutting Through the Content Clutter
In a crowded marketplace pummelled by social media noise, invasive retargeting ads and content streaming all across digital channels, it’s no surprise that marketers find it more and more challenging to reach their customers. According to the second annual Adobe Consumer Content Survey, over 1,000 consumers who own at least... read more →

14 Reasons Why You Should Get a Digital Marketing Certificate


Taking Your Next Step: 14 Reasons Why You Should Get a Digital Marketing Certificate
We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →

9 Essential SEO Tips for Getting a Higher SEO Ranking


No one ever wants to experience that troubling and dreaded feeling when you notice that your website is no longer ranking high on SERPs. You immediately go into what experts often call “SEO panic mode” and frantically start looking for a solution. For many websites and e-commerce brands that sell... read more →

How to Improve Your Performance Review by Learning New Digital Marketing Skills


As digital marketers, we’re numbers focused. We’re constantly measuring results and checking performance metrics. We need to know how well that last email performed, what kind of revenue we’re generating from a pay-per-click campaign, and the social media response to our latest event. It’s the cycle of our work days: We strategize, we market, we measure, we analyze, we adjust—and numbers are... read more →

Cultivating Diversity and Inclusion in the Workplace


According to a Harvard Business Review study on the effects of diversity in the workplace, 61 percent of workers surveyed stated that they have faced overt or implicit pressure to cover up their sense of self. From those who experienced such pressure, an overwhelming 66 percent claimed that they lost their sense of an identity. As such, it’s essential for companies to take Diversity and Inclusivity (D&I)... read more →