Stella is an award-winning former journalist with more than 15 years of editorial experience. Her specialties are in content creation for SEO, brand voice development, content marketing strategy, and editorial calendar creation and management. She is a newcomer to California by way of New Jersey and New York. As the Content Marketing Editor for AMA-SF, Stella works with the organization’s board to develop, create, and deploy editorial content. This content supports the organization’s mission to connect Bay Area marketers and encourage thought leadership from AMA-SF board members that elevates the chapter’s profile regionally and nationally. Stella is the owner of award-winning content marketing firm The Stellastra Effect and of cannabis digital marketing agency CannaContent. Prior to opening her agencies, Stella worked in the licensing industry, overseeing product lines, enforcing brand voice standards for international brands, and developing private-label brands in consumer electronics, home lighting, and kitchen products. When not at her desk, you’ll find Stella singing to her houseplants, searching for great sushi spots, and thrifting for vintage treasures and great bargains.