Before the days of Instagram likes, Facebook Live Stories or Twitter re-tweets, businesses had to rely on standard marketing practices in hopes of communicating with customers and prospects. However, neither direct mail, emails nor free swag offer real-time, interactive content with measurable analytics. Social media changed this immensely overtime. On... read more →
More from Emily Banks
Every December and January, you’ll find articles on wrap-ups of the year that just ended and predictions for the year ahead. It can be rather overwhelming when you read through so many digital marketing trends and technologies that your head begins to spin. To wrap my head around the digital... read more →
No matter what your situation is in life or what you are passionate about, there is often a blog out there from which you can gain insights, information, and inspiration. Are you hoping to stay up-to-date on marketing news and trends? There’s a blog for that. Are you a new... read more →
“Ahhh! Why doesn’t Instagram have a scheduling tool?!” Sound familiar? Every social media marketer knows the pain of Instagram scheduling. Upload content to a third-party platform, schedule content, wait for the push notification when the time comes to post, copy and upload content to Instagram, post. Tedious and time-consuming to... read more →
Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post.... read more →
Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health... read more →
If you’re in marketing, you probably use data all the time to adjust your campaigns. Sentiment monitoring, remarketing, user profiles, etc. - they’re all used to ensure your messaging is on track. When Facebook came under fire for their research experiments, there was plenty of backlash mainly because of a... read more →