Digital Marketing Lessons from Bay Area Bloggers

July 3, 2018
Content Marketing, Online Marketing, Social Media

No matter what your situation is in life or what you are passionate about, there is often a blog out there from which you can gain insights, information, and inspiration. Are you hoping to stay up-to-date on marketing news and trends? There’s a blog for that. Are you a new... read more →

Tool of the Week: Later

January 25, 2018
Content Marketing, Getting Ahead, Insights, Online Marketing, Social Media, Tool of the Week

“Ahhh! Why doesn’t Instagram have a scheduling tool?!” Sound familiar? Every social media marketer knows the pain of Instagram scheduling. Upload content to a third-party platform, schedule content, wait for the push notification when the time comes to post, copy and upload content to Instagram, post. Tedious and time-consuming to... read more →

Tool of the Week: Hootsuite

January 8, 2018
Online Marketing, Social Media, Tool of the Week

Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post.... read more →

Six Essential Tips To Keep The Social Media Marketing Gears Turning In Your Health Care Firm

October 29, 2017
Getting Ahead, Insights, Online Marketing, Professional Development, Social Media

Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health... read more →

What Marketers Can Learn from Facebook Experiments

March 22, 2016
Insights, Social Media

If you’re in marketing, you probably use data all the time to adjust your campaigns. Sentiment monitoring, remarketing, user profiles, etc. - they’re all used to ensure your messaging is on track. When Facebook came under fire for their research experiments, there was plenty of backlash mainly because of a... read more →

4 Things You Must Do on LinkedIn

June 29, 2015
Social Media
career, MEMBERS, SOCIAL MEDIA

To get the most out of your LinkedIn profile, make sure you do these four things: 1. Complete Your Profile. Your profile is the “front door” to your LinkedIn account. First impressions matter — so make sure you’ve made your profile as complete as possible. As an added benefit, your... read more →