No matter what your situation is in life or what you are passionate about, there is often a blog out there from which you can gain insights, information, and inspiration. Are you hoping to stay up-to-date on marketing news and trends? There’s a blog for that. Are you a new... read more →
“Ahhh! Why doesn’t Instagram have a scheduling tool?!” Sound familiar? Every social media marketer knows the pain of Instagram scheduling. Upload content to a third-party platform, schedule content, wait for the push notification when the time comes to post, copy and upload content to Instagram, post. Tedious and time-consuming to... read more →
Of the many social media management tools, Hootsuite is one of my favorites because you can schedule posts for all of your social media platforms using just one dashboard. As you are scheduling a post, you can select the social profiles to which you would like to add the post.... read more →
Marketing responsibilities for a health care institution or hospital often do not include “Social Media Management” at the top of the to-do list. This is for good reason, since hospitals, pharmaceutical and biotech companies are highly regulated, concerned with product privacy and consumer trust. Often people use medical and health... read more →
If you’re in marketing, you probably use data all the time to adjust your campaigns. Sentiment monitoring, remarketing, user profiles, etc. - they’re all used to ensure your messaging is on track. When Facebook came under fire for their research experiments, there was plenty of backlash mainly because of a... read more →
To get the most out of your LinkedIn profile, make sure you do these four things: 1. Complete Your Profile. Your profile is the “front door” to your LinkedIn account. First impressions matter — so make sure you’ve made your profile as complete as possible. As an added benefit, your... read more →