This is the second piece of a three-part blog series exploring the marketing shifts that defined 2025, and what they mean for 2026. In Part I: AI After the Hype — From Tool Adoption to Strategic Advantage, we explored how AI adoption without strategy created overwhelm instead of advantage, and... read more →
More from Jussara Barbosa
In 2024, every brand needs to be an entertainment company. The best ones give their audience the microphone. TikTok’s power and allure is that they’ve given anybody who wants a voice the ability to have one. Sure, this means TikTok is full of hysterical, unhinged videos of people squishing slime... read more →
A message from AMA SF President Eric Weidner For more than 85 years, the American Marketing Association-San Francisco chapter has been dedicated to one main objective: we help professional marketers succeed. I titled this post “Resilience and Success” because there’s uncertainty in the air going into 2024. Nobody knows what’s... read more →
Are you considering a transition in your career to freelancing or consulting? Consulting and freelancing is both rewarding and challenging. Also, technology and the general employment landscape has made it more appealing than ever - for the right people. In our June webinar, we discussed the practical, financial, and emotional... read more →
The metaverse means many things to many people, and while some communities or platforms may be niche, others are in the hundreds of millions. In this session we talked to industry experts about the various platforms and communities that make up the metaverse and deep-dive on who is there, and... read more →
Learn from marketing and advertising pros who are engaging and persuading diverse audiences. Our March webinar included a panel of marketing and advertising visionaries who showed how they have become fully engaged with ALL their clients, customers, and prospects. They have their eyes wide open to the power of inclusivity. They discussed how companies... read more →

