Welcome to Part 3 of AMA San Francisco’s Playmakers event recap series exploring the future of sports marketing. In Part 1, we examined how community identity drives the success of Bay Area sports brands. Part 2 explored how modern partnerships move beyond sponsorship logos toward storytelling and experiential collaboration. The... read more →
More from Rinita Datta
In 2024, every brand needs to be an entertainment company. The best ones give their audience the microphone. TikTok’s power and allure is that they’ve given anybody who wants a voice the ability to have one. Sure, this means TikTok is full of hysterical, unhinged videos of people squishing slime... read more →
They cater our For You Pages without warning, overrunning our feeds with content we didn’t ask for (but secretly wanted), and continually feed us videos that tap into our slightest interest, making us scroll further and further. If you’re a social media connoisseur, then you’ll probably know what I’m hinting... read more →

