More from Eric Weidner
Are you considering a transition in your career to freelancing or consulting? Consulting and freelancing is both rewarding and challenging. Also, technology and the general employment landscape has made it more appealing than ever - for the right people. In our June webinar, we discussed the practical, financial, and emotional... read more →
> Webinar Recording Link Covid has transformed how we all work, shop, and spend our free time. Many traditional ways of measuring consumer engagement – such as tracking retail foot traffic or conducting in-person research – disappeared overnight. How are leading brands adapting to this new reality? What tools and... read more →
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.
This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century. read more →
According to a research study done by new sfAMA sponsor, YouGov, smart home technology may be ready for the consumer market, but are consumers ready and willing to pay for it. Whether you’re considering making a purchase for an entire smart home system or considering buying just one smart tech device, read this article first.
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