Learn how industry leaders are applying a new approach to communicate more successfully to an ever-growing diverse America.
The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace.
This special AMA webinar takes a critical look at the past, present and future of marketing to multicultural consumers and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
Viewers can expect to walk away with:
- A better understanding on the new “total-market” approach.
- How to talk to a multicultural audience in a more inclusive and efficient way.
> Webinar recording link
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