More from Johanna Behm

Seeing through Others’ Eyes: Lessons on the Impact of Ads on Diverse Youth

• Johanna Behm
• November 7, 2022
• Advertising, Content Marketing, Education, Insights, Online Marketing, Professional Development

In this article we approach advertising, especially digital advertising, by covering its impact on children as viewed through the lens of a local nonprofit leader whose organization provides opportunities for youth to detach from potentially unhealthy environments and influences. We are also going to present a protocol for responsible, inclusive... read more →

Is Corporate America Ready for a Multicultural America?

• Dr. Jake Beniflah
• September 30, 2020
• Education

The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. I’ll... read more →

It’s All About Customer Journey Mapping: The Swiss Army Knife of Insight Tools

• Susan Glenn
• November 15, 2019
• Content Marketing, Digital Marketing, Education, Events
|
• customer experience, customer journey, customer journey mapping

When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →

Digital Is the New Marketing: 7 Lessons in Transitioning from Traditional to Digital

• Christina Lee
• October 14, 2019
• Digital Marketing, Education, Getting Ahead, Online Marketing
|
• digital marketing, on the job training, traditional marketing

Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →

Are You Getting Ready? California’s New Privacy Regs Take Effect in 2020

• Susan Glenn
• September 26, 2019
• Digital Marketing, Education, Email Marketing, Events, Insights, Networking, Online Marketing
|
• California Consumer Privacy Act, CCPA, compliance, Consumer Privacy Act, Privacy Act

As we approach 2020, there’s a buzz brewing across California’s marketers. It has to do with the California Consumer Privacy Act of 2018 (CCPA). In January 1, 2020, the CCPA is set to go into effect, and many businesses must get ready. How much do you invest in being CCPA... read more →

Exploring Ethics in Everyday Marketing

• Susan Glenn
• June 10, 2019
• Education, Events, Insights, Networking, Work Relationships
|
• California Consumer Privacy Act, CCPA, Consumer Privacy Act, GDPR, Privacy

At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →

14 Reasons Why You Should Get a Digital Marketing Certificate

• Christina Lee
• May 8, 2019
• Education, Getting Ahead, Professional Development
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• digital marketing, digital marketing certificate, digital marketing certification, reskill, upskill

We’re well into 2019, with all the tumult and change that’s going on in our world. Sometimes we get so caught up in the turmoil of the news and politics and intrigue that we get distracted from the importance of paying attention to the day-to-day activities of our lives—like our... read more →

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