The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it. Yet marketing to a diverse audience continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. I’ll... read more →
More from Dr. Jake Beniflah
When Aliza Pollack walked to the front of the room and faced the rows of chairs taken up by an attentive audience, she gave a smile that effused warmth and authenticity. There to present Customer Journey Mapping: The Swiss Army Knife of Insight Tools, Aliza, a qualitative research strategist, unpacked... read more →
Are you 100 percent confident in your digital marketing skills? If not, you’re not alone. Most marketers were trained in traditional marketing methods. As a result, a study by Adobe found only 48 percent of digital marketers think they are highly proficient at Digital Marketing. Why do less than half... read more →
At the event, Marketing Practices & Ethics: Operating in the Grey Zones, held in Oakstop’s event space in Oakland’s thriving business district, a panel of speakers shared their insights regarding privacy concerns and best practices to help steer marketers into transparency and ethical marketing practices. Deftly moderated by Lisa Gibello,... read more →
The California Consumer Privacy Act (CCPA) will come into effect on January 1st, 2020 which will leave businesses and organizations, like yours, who market to California consumers less than one year to make the relevant changes to the way they manage online personal data and ensure that they abide fully... read more →