Tool of the week: Asana

March 15, 2018
Education, Getting Ahead, Tool of the Week
AMASF, asana, project management, tool of the week

There are many project management tools to choose from, but Asana is one of our favorites. Asana is software that helps teams coordinate and manage their work, and helps organizations move faster by making sure everyone knows the team’s plan, process, and who is doing what by when. In our... read more →

Harnessing the Power of AI Blog

December 11, 2017
Business Development, Consumer Technology Marketing, Education, Getting Ahead, Insights, Professional Development

On Thursday November 16, the AMA SF hosted “Harnessing the Power Of AI” at General Assembly in the Financial District to discuss another hot topic in marketing: Artificial Intelligence or AI. AI is starting to change industries: transportation, manufacturing, medicine, defense, and of course - marketing. Our panelists were Chris... read more →

What Makes Political Ads Work?

June 9, 2016
Education, Insights
MEMBERS

Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested... read more →

Don’t just look for a Mentor: Develop your Personal Board of Advisors!

June 2, 2016
Education, Getting Ahead, Work Relationships

"You need a mentor." If you're like most working professionals, this is one of the first pieces of advice you heard around college graduation or upon landing your first job. (Stressed out at work? Get a mentor. Not sure how to navigate office politics? Get a mentor. Want to know... read more →

Content Marketing 101: Advanced Search Engine Optimization

May 10, 2016
Content Marketing, Education

In the Search Engine Marketing article of CM 101 we discussed a few methods of paid search engine marketing, all of which can be very useful, but today I would like to introduce a special type of search engine marketing, called search engine optimization (SEO). It can get a little... read more →

Content Marketing 101: Search Engine Marketing

April 26, 2016
Content Marketing, Education, Professional Development

By: Amanda E. McCoy Over the last few months I have been exploring concepts in content marketing, mainly to expand my own knowledge and then share with you, the equally curious self educating reader. The next couple of posts will be looking at SEM, or search engine marketing. Let’s define... read more →

Content Marketing 101: The Role of Native Advertising

April 19, 2016
Content Marketing, Education, Professional Development, Uncategorized

By: Amanda E. McCoy According to Joe Pulizzi at the Content Marketing Institute, content marketing and native advertising have a tendency to be used interchangeably, but in doing so we are limiting ourselves, because native advertising is only one way to distribute content. Advertising entails paying a third party for... read more →

Education

Tool of the week: Asana

Harnessing the Power of AI Blog

What Makes Political Ads Work?

Don’t just look for a Mentor: Develop your Personal Board of Advisors!

Content Marketing 101: Advanced Search Engine Optimization

Content Marketing 101: Search Engine Marketing

Content Marketing 101: The Role of Native Advertising

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