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On Thursday November 16, the AMA SF hosted “Harnessing the Power Of AI” at General Assembly in the Financial District to discuss another hot topic in marketing: Artificial Intelligence or AI. AI is starting to change industries: transportation, manufacturing, medicine, defense, and of course - marketing. Our panelists were Chris...
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Can Netflix make a better political ad than career politicians? That’s the question the team at market research firm Spot Trender recently tackled as part of their ongoing efforts to deliver practical insights to help ensure advertisers don’t waste valuable time and money. In their recent polling, the company tested...
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"You need a mentor." If you're like most working professionals, this is one of the first pieces of advice you heard around college graduation or upon landing your first job. (Stressed out at work? Get a mentor. Not sure how to navigate office politics? Get a mentor. Want to know...
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In the Search Engine Marketing article of CM 101 we discussed a few methods of paid search engine marketing, all of which can be very useful, but today I would like to introduce a special type of search engine marketing, called search engine optimization (SEO). It can get a little...
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By: Amanda E. McCoy Over the last few months I have been exploring concepts in content marketing, mainly to expand my own knowledge and then share with you, the equally curious self educating reader. The next couple of posts will be looking at SEM, or search engine marketing. Let’s define...
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By: Amanda E. McCoy According to Joe Pulizzi at the Content Marketing Institute, content marketing and native advertising have a tendency to be used interchangeably, but in doing so we are limiting ourselves, because native advertising is only one way to distribute content. Advertising entails paying a third party for...
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Inbound marketing is the ideal marketing strategy for startups. It’s a malleable approach that can be tailored to your audience and your goals, one which maximizes the reach of technology while getting the most out of your marketing dollar. How does it do this? Inbound marketing works in a digital...
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