More from Amanda McCoy

Content Marketing 101: Advanced Search Engine Optimization

In the Search Engine Marketing article of CM 101 we discussed a few methods of paid search engine marketing, all of which can be very useful, but today I would like to introduce a special type of search engine marketing, called search engine optimization (SEO). It can get a little... read more →

Content Marketing 101: Search Engine Marketing

Eric Weidner
April 26, 2016
Content Marketing, Education, Professional Development

By: Amanda E. McCoy Over the last few months I have been exploring concepts in content marketing, mainly to expand my own knowledge and then share with you, the equally curious self educating reader. The next couple of posts will be looking at SEM, or search engine marketing. Let’s define... read more →

Content Marketing 101: The Role of Native Advertising

Eric Weidner
April 19, 2016
Content Marketing, Education, Professional Development, Uncategorized

By: Amanda E. McCoy According to Joe Pulizzi at the Content Marketing Institute, content marketing and native advertising have a tendency to be used interchangeably, but in doing so we are limiting ourselves, because native advertising is only one way to distribute content. Advertising entails paying a third party for... read more →

How Inbound Marketing Maximizes Your Marketing Dollar

Inbound marketing is the ideal marketing strategy for startups. It’s a malleable approach that can be tailored to your audience and your goals, one which maximizes the reach of technology while getting the most out of your marketing dollar. How does it do this? Inbound marketing works in a digital... read more →

5 Things Every Startup Shouldn’t Do With Their Marketing Dollars

Sometimes, what startups DON’T do for their marketing is as important as what they actually do. That’s one of the most common nuggets of wisdom I give out when discussing startup strategy and inbound marketing, though if you want to be zen about it, it’s probably a good philosophy for... read more →

Content Marketing 101: Defining Content Marketing

Since the average person is exposed to up to 5000+ advertisements during any given day, marketing experts have been swimming upstream to try and capture the attention of the masses, but this may not be the best approach. Instead of trying to create a record breaking ad campaign, many companies... read more →

A New Introduction to Content Marketing 101

Amanda McCoy
March 29, 2016
Education, Insights, Professional Development

As stated in my first introduction to the Content Marketing 101 series, which now resides on the Traction.co blog, I was extremely new to the world of marketing when I first started as an intern at Traction, which was Buzzstarter content distribution platform. Aside from some academic research that I... read more →