Dr. Jake Beniflah is the founding Executive Director of the Center for Multicultural Science, a non-profit, non-partisan multicultural marketing research think tank and data science accelerator. He is a nationally recognized thought leader and an ad tech innovator. He is a subject matter expert in data science and Latino marketing and the founding editor of the Journal of Cultural Marketing Strategy. He recently published his first book called, The Big Shift: Redefining Marketing in a Multicultural America.