This is Part 2 of AMA San Francisco’s Playmakers event recap series exploring the new playbook for sports marketing. In Part 1, we examined how community identity drives the success of Bay Area sports brands and why belonging often proves more powerful than traditional marketing campaigns. Part 2 shifts the... read more →
More from Rinita Datta
Advancing the community. Building partnerships. Providing opportunities. This was the order of business at the recent Diversity & Inclusion Speed Networking event, a joint venture by the Public Relations Society of America (PRSA) San Francisco and the San Francisco chapter of the American Marketing Association (AMASF). In attendance were nine... read more →
According to a research study done by new sfAMA sponsor, YouGov, smart home technology may be ready for the consumer market, but are consumers ready and willing to pay for it. Whether you’re considering making a purchase for an entire smart home system or considering buying just one smart tech device, read this article first.
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