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AMASF AMASF
  • About Us
    • 2025 - 2026 Board of Directors
    • Media Kit
    • Diversity, Equity and Inclusion Pledge
  • Events
    • AMA SF Events
    • AMA National Events
    • Marketing Hackathon
    • Playmakers
    • Past Events
  • Get Involved
    • Become a Member
      • Professional Marketers
      • Corporate
      • Collegiate
    • Become a Sponsor
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      • Current Sponsors
      • 2026-2027 Sponsorship Opportunities
    • About Volunteering
    • Open Positions
    • Externship Academy Openings
  • Career Center
  • Marketing Awards
    • Nominate
    • Award Categories
    • Eligibility & Deadlines
    • 2025 Winners
    • 2025 Judges
    • 2025 Sponsors
  • Mentorship Program
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    • Season 3
    • Season 2
    • Season 1

WATCH | Senior Women Marketing Leaders Share: A Purposeful Path Forward

  • Laliv Hadar
  • March 29, 2021
  • Digital Transformation, Events, Insights, Professional Development, The New Normal

The AMA SF shines the spotlight on women who are leading marketing innovators in the Bay Area.

Our esteemed panel shares how they are navigating their professional lives and the “new normal” with both purpose and vigor.

Watch the event recording to uncover:

  • How these experienced marketers are moving forward from a challenging year and what new opportunities they are focusing on
  • How they are redefining workplace culture and championing people at all levels and backgrounds within their organization or with their customers
  • What skills and experiences have propelled their own careers and what key differentiators they are looking for in aspiring marketers

Press play to learn more about their secrets to success as they face today’s marketplace challenges, and how women, in particular, are blazing a trail at this significant point in our history.

Thank you to our wonderful panelists and members for joining us this month. See you at our next virtual event. For any questions on our upcoming calendar or to join the AMA SF Chapter please email us at events@amasf.org.

About The Author

Laliv is a high-performing B2B Sales and Marketing executive hailing from prominent media companies and high-profile, venture-backed start-ups. She has a successful track record crafting marketing strategy, communications, sales development and marketing programs that drive awareness and revenue growth for brands. Laliv is skilled at setting a vision, partnering with all stakeholders, building teams, and operationalizing for outcomes. She has broad industry relationships, has proven herself as a successful leader and people developer/mentor. Laliv spent her early days at AOL and Yahoo!, and more recently leading integrated marketing for Wikipedia brand Fandom Wikia. Currently, she’s VP of Marketing and Brand for events and communications leader InVision Communications. A long-time Bay Area resident, she’s a proud Cal Berkeley grad.

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    The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)
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    Jul 16
    June 2 - August 6

    The Modern Digital Marketing Stack: Analytics, AEO & ROI (3 Part Series)

    Marketing Across Generations: Connecting with Gen X & Baby Boomers
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    Jul 21
    10:00 am - 12:00 pm CDT

    Marketing Across Generations: Connecting with Gen X & Baby Boomers

    Digital Marketing Copywriting – July 2026
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    Jul 22
    July 22 - September 2

    Digital Marketing Copywriting – July 2026

    Building a Scalable Content Strategy
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    Jul 23
    July 23 - July 30

    Building a Scalable Content Strategy

    2026 AMA IJRM Special Issue Pre-Conference: The Transformative Role of Artificial Intelligence in Marketing Theory and Practice
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    Jul 23
    8:00 am - 5:45 pm CDT

    2026 AMA IJRM Special Issue Pre-Conference: The Transformative Role of Artificial Intelligence in Marketing Theory and Practice

    2026 AMA Creating Meaningful Societal Impact: Transformative Consumer Research (TCR) Pre-Conference
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    Jul 23
    1:00 pm - 5:00 pm CDT

    2026 AMA Creating Meaningful Societal Impact: Transformative Consumer Research (TCR) Pre-Conference

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